Networking & Connectivity

DIRECTV For Business is now available through Telarus!

June 10, 2022

The June 7th, 2022, Telarus Tuesday call welcomed Robert Kostensky, Senior Account Manager National Sales, DIRECTV For Business, Jason McOmber, Vice President: Enterprise Sales, DSI, Devin Webber, Senior Manager: Direct Sales, DSI, and Sean Keefe, Director: Enterprise Field Sales, DSI. They Discussed how DIRECTV is now available for you to sell into Businesses, Lodging & Institutions, and Multi-Dwelling Units. Telarus and DIRECTV have enhanced the compensation program with a competitive MRR model and a dedicated team to support this program. DIRECTV and its partner, DSI, reviewed how best to work with the Telarus team to get quotes in real-time, and installations turned around in days, enabling you to provide the best-in-class TV service and a streamlined customer experience.   The entire recording is available here.

About DIRECTV For Business 

There’s only one choice in entertainment for your business DIRECTV FOR BUSINESS is available nationwide, so you never have to settle for cable.  And with 99% worry-free signal reliability (based on a Nationwide Study of representative cities), you can always give your customers what they love. 

Introduction to DIRECTV 

4 Benefits of DIRECTV 

  • DIRECTV is available for every type of business in the US no zip code or address qualification. Some national accounts are protected based on current relationship with DIRECTV 
  • Telarus partner can realize real-time quote through Sara Plus tool and or a 24 -48 quote for L&I and complex orders 
  • DIRECTV installation can occur within 3 to 5 business days depending on the type of business. Telarus and partners have real time exposure to status of installation 
  • DIRECTV / DSI pay monthly CSF based on the MRR billed to host partner account. These CSF’s paid monthly on average MRR to exceed $125. 

DSI + DIRECTV Relationship 

  • DIRECTV for Business Commercial Sales 
  • Sales training support on DIRECTV programming packages  
  • Quarterly sales guides and receiver cheat sheets 
  • Monthly and or quarterly sales contest based on new sales 
  • NFL Sunday Ticket and other special programming  
  • Commercial video delivered via satellite – OTT in 2023 (stream) 
  • DSI Systems Inc  
  • Back-office for DIRECTV – Sara Plus sales tool 
  • Back-office support for DIRECTV L&I and complex orders  
  • Commissions are paid by DSI to Telarus monthly 
  • Tracking orders from quote to installations 
  • Training on Sara Plus and on DIRECTV order process 

MRR Introduction 

DIRECTV pays a 12% CSF (continuing service fee per activation) based on the MRR (Monthly reoccurring revenue) generated by the host partner account. 

  • Monthly Reoccurring Revenue (MRR) 
  • Monthly Programming Package selected less ABP discounts 
  • All sports packages and other add-on programming services 
  • Monthly receiver fees paid by host partner  
  • Increase in MRR based on ABP discount hitting its term 
  • Total MRR / CSF will be “evergreen” for Telarus and partner 

DirecTv Channels 


Dedicated DSI Sales Team 

  • Field Sales – Sean Keefe 
  • 5 field sales channel managers 
  • Transactional Reporting 
  • Trainings/Events 
  • Inside Sales – Devin Webber 
  • 10+ dedicated salespeople 
  • Working with partners and customers 
  • Coordinating complex job quoting and tech management 

Complex + Sales Process 

Your Direct Sales Support 

  • Sales Team 
  • Dedicated team of sales specialists to work with partners and customers 
  • Be as hands on or hands off as you would like 
  • Customized sales approach based on you and your customers’ needs 
  • Specific specializations including Complex Commercial, L&I, MDU 
  • Competitive programming pricing and installation discounts 
  • Top of the line equipment – Future proof your property!  

Complex Process 

  • Submit a lead  
  • Work with your Telarus rep to get the lead information over to DSI 
  • Our dedicated team will reach out to you within 24-48 hours 
  • Proposals sent same day! 
  • Give us a call or email for real time updates or questions 
  • We are available any time to talk through the DIRECTV offerings 

Next Steps 

How to get Started  

For more detailed information discussed in the call, please watch the recording on YouTube! The entire recording is available here. 

To learn more about DIRECTV For Business, visit