T-Mobile emphasizes their customer-centric approach and the significant growth potential in the business Internet space. Their leading position in wireless broadband, boasting more customers than all competitors combined. The discussion also focused on the importance of effective communication and cross-selling opportunities for tech advisers. T-Mobile’s engineering team is dedicated to supporting partners, and the company has made substantial investments in its partner channel. Overall, the conversation encouraged tech advisers to prioritize partnerships with T-Mobile.
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We are here for you. The investments that we’ve made in the channel, we’ve expanded not only our presence nationally, but also your resources internally to be able to provide, quick and, timely information for advisers. We are customer obsessed at T-Mobile. You are our customer as well as our customers that are buying the product. So we look at each equal, and we wanna provide that top level experience for everyone.
Hello,
everybody. Graeme Scott, vice president of advanced networking and mobility with Telarus. And joining me here today is Brad O’Berry, a senior sales engineer with T-Mobile. Brad, welcome. How are doing?
Doing well. Thanks for having me.
Great. Great.
Well, we appreciate you joining us. We’re here to have a great conversation about T Mobile and the great things you guys are doing in the partner space. So let’s start off talking about business Internet. When you look at where t mobile is right now in the business Internet space, what makes this such a massive opportunity for our partners?
Yeah. So I think that it combines a lot of momentum in the industry and where T Mobile has had a lot of success. So if you look at a lot of the sales and opportunities that we have, we lead the industry, and we’ve done that for the last fifteen or so quarters. Coming in from essentially a startup, you know, from the wireless standpoint.
But we have more customers today for wireless broadband and business Internet than our competitors combined, and that’s about eight million. And that’s against potential of over a hundred and twenty million broadband type customers in the US. So if you’re looking to expand, we’ve had the most success and the opportunity there to grow even further, and that’s in, you know, a little over three and a half years. But that’s a huge, huge opportunity that will only continue to grow and get better with our five g network.
Yeah. I love that. And and in that answer, you mentioned wireless. And I think when a lot of people hear wireless, they think mobility mobile phones. And of course, t mobile is very prominent in that space as well. How do you help our partners connect the dots between t mobile as a mobility carrier and t mobile as a business internet provider?
Yeah. So the the great thing is, in a lot of ways, for us it goes hand in hand.
When you have a product that you put out there, whether it’s wireless or wired, you’ve got a reputation that comes with that. And that’s where t mobile has really excelled network wise. And so the positive momentum is is that we’re seeing customers that are asking for t mobile and broadband and other areas because they’ve had such a positive experience with their cell phones and the other business functions that are there. But they all tie in together to our our core, which is it’s nationwide opportunity. There’s simplicity. There’s single billing. There’s bundling savings that are options in addition to very specific enterprise features that we’re building in, not just that product, but others across our new five g advanced network.
Yeah. That’s
great. And I think, you know, once we open the door to one opportunity, the natural progression into many of the other products and services offered by T Mobile are what our tech advisors really love to hear about. So let’s talk a little bit about that cross selling. What are some great first conversations or door opening questions that our TAs can ask their customers, maybe their mobility customers or wireless Internet customers, to open up additional opportunities across the T Mobile portfolio?
Yeah. So it it’s always the the simple things that get you the most, And those are just asking the question to start with. What else do you do in your business? What else do you need help with solving?
Are you happy with the existing product that you’re using today from T Mobile? It’s those types of questions that will open the door. It’s not so much a pitch and hope you catch because we all know that’s the easiest way to turn someone off, but what you wanna do is really focus on them with your question. And make sure that if they already have a T Mobile product, make sure they’re completely satisfied.
Start with that, and then that gives you an opening to go to what’s next. And whether or not it’s communication from broadband or broadband from communication can be any number of things there on a simple basis. For a business, you’re really looking to expand and ask more detailed questions about what are you doing for your location from the standpoint of security? What are you doing for internal, for connectivity to your office and out to your employees.
I mean, think service industry. A lot of times, there are calls that come in that are different than the way the day starts. They need immediate access and T Mobile has ways to help deliver that in a very optimized and efficient program. So it’s just asking those simple questions.
Yeah. And I love that. And when you do that sort of natural progression, it sounds more natural. It feels more natural than a real true sales push.
So that’s that’s great advice. So, Brad, talk a little bit about advisers who may feel uncomfortable in the mobility or wireless space. Maybe they don’t have the technical expertise or knowledge. They haven’t played there before.
Talk a little bit about how your team, the sales engineering team, and the team at large at t mobile is there to support them as they endeavor to sell t mobile and wireless services.
Yeah. Sure. So the team in particular that I work with, our engineering team, we have dedicated resources that are across the country. We also work with the channel account managers that are also distributed across the country, really to help coded partners understand not only what we have available, but what we can do as far as engaging with customers for that direct opportunity.
We have options where you can ask questions through a general email. You can learn more by doing that. An example is this two way street that we have created working with partners has enabled us to provide better information to customers the first time around instead of having to work through other processes or have information that seems like it’s not complete, we’re able to provide a better experience on the front end, provide all that information at one time in a matter of minutes. And really it’s around advancing the sale and getting it to the point where the customer who is always first is happy in this.
And we’re here to support and help in any way.
Yeah. Love
that. And that’s just great insight how you guys are making it easier for our tech advisers. So, Brad, let’s put a nice bow on this. Let’s talk about T Mobile has made some very significant investments in the partner channel, in the partner community. Talk a little bit about why partnering with T Mobile should be at the top of the list for all of our tech advisers.
Yeah. So there’s there’s a little bit more of an easy button, I would say, with some of those investments that we’re doing today. So one of those, Crossbeam, is an excellent opportunity to be able to have partners share information, but it’s separate from T Mobile in a secure environment.
And T Mobile has their information, again, separate in a secure environment. The reason for cross beam is that tie in together of common customers, common opportunities that would then show up and say, hey, this is a great opportunity now because these are already somebody that you’ve spoken with and that T Mobile’s spoken with. Now let’s try and get this business across the finish line. So that’s that’s one way. The other is the support that we’re providing from the standpoint of what we refer to as t platform.
And t
platform is not an ecommerce. It is not designed to sell people things, but it is designed to provide the support at their fingertips so you don’t have to wait on the phone calling into somebody or, you know, feel like you’re wasting your time. At the touch of your fingers now, you have the ability to see and manage all of your devices in a complete fashion, no network analytics, and a lot of advanced features that you wouldn’t get from, you know, a a normal wireless experience. So we’re trying to work at it multiple angles and multiple sides. The bottom line is we want the customer experience to be first and foremost in every conversation and in everything that we do.
Thanks so much, Brad. This has been a great conversation. I hope our tech advisers in the audience take advantage and reach out, partnering with T Mobile. Really appreciate you joining us here today.