Technology investments are accelerating despite lingering economic uncertainty, according to the newly released Telarus Tech Trends Report. Most surveyed IT leaders reported having stable or rising budgets, which should come as welcome news to Telarus’ advisor community. Now is the time to move quickly and capitalize on favorable market conditions. But as Telarus CEO Adam Edwards explains in the report, spending is shifting—“away from headcount and toward tools that enable efficiency, automation, AI adoption, and digital customer experience.” To maximize growth, advisors must align with today’s rapidly changing buying behaviors and trends.
The Telarus Tech Trends Report: Third Edition is the perfect starting point, featuring exclusive insights from leading technology advisors and IT buyers. Read on for a quick overview of what this report contains, and why it’s a must-read for advisors who are looking to stay ahead of the curve.
Key Findings from the 3rd Annual Telarus Tech Trends Report
All eyes on the mid-market segment
92% of mid-market companies expect IT budget increases, compared to 46% of large enterprises.
Mid-market organizations—or companies with 51-500 employees—are leading in AI maturity and adopting emerging technologies at higher rates. As the report says, “Large enterprises are focused on efficiency, compliance, and automation, but often face internal complexity and slower implementation cycles. Mid-market companies, on the other hand, are moving quickly.”
Advisors can look to mid-market companies for short-term revenue growth. Mid-market companies are also three times more likely to engage external advisors.
AI is gaining momentum
58% of IT buyers listed AI as their top priority in 2025, compared to 53% in 2024. Yet 32% of advisors still aren’t discussing AI with clients.
Just like in 2024, AI is once again the top driver of IT investments, with priority use cases centering around automation, risk reduction, and CX enhancement. Many mid-market organizations are also beginning to advance beyond AI pilot programs and scale real-world deployments.
Advisors that can successfully start—and lead—AI conversations stand to win bigger details and drive greater revenue from existing accounts. However, only 13% of advisors feel “very prepared” to sell AI solutions.
Foundational technologies are still in high demand
Top revenue generators in 2025 include UCaaS (73%), networking (66%), and cybersecurity (53%).
While AI is receiving the lion’s share of attention, traditional technologies are still in high demand. UCaaS, networking, and cybersecurity are all top revenue generators for technology advisors—and will remain for the foreseeable future.
Advisors should look for opportunities to help customers upgrade their tech stacks and modernize their operations. This can lead to “stickier” sales and pave the way for high-impact AI deployments.
Telarus Tech Trends: Discover Your Next Opportunity
The Telarus Tech Trends Report is loaded with fresh insights and supplemental materials to help guide your next year in business. It’s meant for advisors of all skill levels, from those who are just starting out to industry veterans. You can use this report to demonstrate expertise to customers, add extra value, and start impactful sales conversations that lead to new revenue streams and higher MRR.
To get started, download your free copy today.