Social Media Marketing

In this week’s Sam’s Minute Snippet, we’re diving into social media marketing and why it’s a critical CX touchpoint. Customers expect real-time, seamless interactions on platforms like LinkedIn, Instagram, Facebook, and X, and the best brands are leveraging AI, automation, and social listening to personalize engagement at scale. CMOs are actively seeking CX solutions that integrate social media, from AI chatbots to sentiment analysis and omnichannel engagement. As technology advisors, this is a huge opportunity to help clients turn social interactions into business growth. Are your customers leveraging it effectively?

Transcript is auto-generated.

What’s up, everyone? And welcome to this week’s Sam’s Minute Snippet, your weekly quick consumable content around the hottest topics in the world of CX. This week, we’re going to chat about social media marketing. Time to start having conversations outside of IT. So let’s get started.

So social media marketing is more than just posting content. Okay? It’s this practice of using social platforms to connect audiences, build brand awareness, engage customers, and drive actual business results. And today, customers don’t want just great products.

They expect really seamless real time interactions across the platforms they already use. Think of like LinkedIn, Instagram, Facebook and x. Right? So the best brands aren’t just broadcasting messages but they’re actually leveraging AI driven engagement, social listening and automation to personalize those interactions and actually build loyalty at incredible scale.

And as technology advisors, your customers are looking for solutions that integrate social media into their broader CX strategy. So whether that’s through things like AI powered chat bots, sentiment analysis, think omnichannel engagement.

As you could see, social isn’t really just a marketing play. It’s actually critical touch point in the customer journey. So the question is though, are your clients actually leveraging it effectively?

And so if not, there’s this really huge opportunity to help them turn social interactions into lasting customer relationships.

Believe me, CMOs and their teams are craving for platforms that are available in our portfolio. So on that note, let me know what you think in the comments below and tell me what you wanna hear about in next week’s minute snippet because this content is meant to help you, hashtag, go beyond. Have a great week.