Sam's Minute Snippet: Sell More AI with Outcome-Based Selling Ep. 3

Transcript is auto-generated.

What’s up everyone? And welcome to this week’s Sam’s Minute Snippet, your weekly quick consumable content around the hottest topics in the world of CX.

Let’s talk about something I see all the time. The number one mistake when selling AI. It’s so easy to fall into, especially when you are excited about the technology. But if you want to connect with real buyers, you have to change your approach. So let’s start the clock.

All right. So here it is. Stop leading with jargon, LLMs, gen AI, transformer models. Like it might sound super impressive to you, but most business leaders don’t care how the sausage is made.

They care about what it does for them. Because here’s the truth. No one buys AI. They buy outcomes.

They buy fewer support calls. They buy better NPS. Even more importantly, they buy more time back in their day. So instead of saying we use large language models to analyze intent.

Right? You could say something like, well, this solution can help reduce churn by automatically identifying at risk customers or, hey, the solution boosts CSAT by resolving issues faster without needing to escalate. Right? That’s how you get the buy in by really focusing on the results and not the AI algorithms.

So here’s your challenge. Before your next pitch, pause and ask yourself, did I clearly explain this, you know, and how it reduces churn or how it improves CSAT or how it saves time? If not, go back, reframe, anchor your message in business impact. So that said, drop your favorite non jargony way to pitch AI in the comments below and share your best practices because this content is meant to help you hashtag go beyond.

Have a great week.