Sam's Minute Snippet Videos

Sam's Minute Snippet: Sell More AI with Outcome-Based Selling Ep. 2

June 25, 2025

Transcript is auto-generated.

What’s up, everyone? And welcome to this week’s Sam’s Minute Snippet, your weekly quick consumable content around the hottest topics in the world of CX.

Today, we are diving into a game changer. It’s discovery that makes you indispensable. Because if you wanna stand out in today’s AI saturated sales environment, it’s not about knowing all the tech. It’s about asking the right questions.

So let’s get started. So here’s the mistake most sellers make. They ask surface level questions like what tools are you using or what’s in your tech stack. It’s fine for building context, but it won’t get you into those strategic conversations.

If you want to become a trusted advisor, you have to dig deeper. Ask questions that uncover real business drivers like what goals are you on the hook for this quarter? What does success look like in your role? Maybe even how do you get promoted?

Right? These questions shift the the conversation from technology to outcomes. And so once you understand what their KPIs are, that’s when AI can become relevant. Now you could say things like, well, hey, here’s how AI can help you hit that net promoter score target faster or, right, this automation strategy could reduce churn and directly impact your renewal rate, your churn rate, right?

You’re not pitching a product, you’re solving a problem that matters to them. So here’s your challenge, in your next discovery call, go beyond the tech and get to the business outcome and that’s how you become truly indispensable. So drop your favorite discovery question in the comments below and share your best practices because this content is meant to help you hashtag go beyond. Have a great week.