Sam's Minute Snippet: Sell More AI with Outcome-Based Selling Ep.1

Transcript is auto-generated.

What’s up, everyone? And welcome to this week’s Sam’s Minute Snippet, your weekly quick consumable content around the hottest topics in the world of CX.

Today, we are kicking off a brand new series on outcome based selling. Specifically, how to apply it when you’re selling AI because let’s be real, AI is everywhere right now, but most people are still selling it the wrong way. So over the next few weeks, we are going to break this down. Here is the hard truth.

Okay? Features don’t get budget. Impact does. So let’s start the clock.

So here’s your first pro tip. If you’re leading with features like AI powered routing, virtual agents, or sentiment analysis, your buyer’s eyes are probably glazing over and that’s not because those features are not valuable, but because you haven’t given them a reason to care about them. So the starting point, outcomes. Flip the script and ask something like what would faster onboarding or fewer support calls mean for your team? Now you’re speaking their language and once they give you their pain point, that’s your opening to connect the dots.

Right? Here’s how we can help you get there. Right? With AI that learns common issues and automates responses, cutting support volume by x percent.

It’s simple. It’s relevant. It’s impact driven. Right? The magic happens when you start with their goals and not your tech stack.

Define the outcome, explain why it matters, and then show how AI helps them get there. So I wanna know what outcome are you leading with in your next conversation? So let me know what you think in the comments below and share your best practices because this content is meant to help you hashtag go beyond. Have a great week.