New program rewards partners who place their cloud infrastructure business through Telarus supplier agreements with marketing dollars that its partners can spend in dozens of ways, each of which focus on the long-term growth of the partner’s business.
August 20, 2019
SANDY, UT — Telarus, LLC., the largest private-held distributor of business cloud infrastructure and contact center services, announced at its annual Partner Summit that it has plans to launch a new program aimed at providing marketing funds to its sales partners as a reward to placing new business through its 200+ supplier agreements. Named the “Telarus Partner Loyalty Program,” the first-of-its-kind program issues Telarus Points to every partner who sells a new deal, independent of service provider. With Telarus Points, partners will be able to, starting in January 2020, ‘spend’ them on dozens of different business expansion efforts – end-user-facing events, lead generation, new branding, and even stock options in the company, to name a few.
To reward partners with larger books of business, most of which were built over years of loyalty, allocations of Telarus Points will increase – as a percentage – with each new sale as the partner’s book of installed business grows.
“The new Partner Loyalty Program is an exciting enhancement to the overall program,” said Amy Bailey, VP of Marketing for Telarus. “It not only gives us a greater ability to recognize the hard work and dedication of so many partners who have been loyal to us for years, it also incentives all partners, both old and new, to place business with us and in turn, unlock additional dollars that they can invest in the growth of their business. We are thrilled also to have a program with so much diversity; our sales partners can pick and choose the exact program, product, or service that speaks to them individually so that they can extract the maximum value from us as a master agent. It’s also a way for our sales partners to get paid twice – once from the provider and a second time from us. We believe this investment back into our partners will pay huge dividends for them, and us, well into the future.”
The new program was revealed by Telarus VP of marketing Amy Baily to over 900 people who attended the Telarus worldwide Partner Summit held at the Gaylord Rockies Resort in Denver, Colorado on August 9, 2019. It is the first loyalty program of its kind to be released by a cloud services distributor.
The initial list of benefits that Telarus partners will be able to purchase using their ‘Telarus Buck’ include:
- Lead Generation Services
- Marketing Help (Logo, Website, etc.)
- NOC / Trouble Ticket Resolution Seats
- Additional President’s Club Tickets
- Airfare and Hotel covered to Telarus Events (Partner Summit, TICs, Telarus HQ, etc.)
- Unique items from the Telarus Outfitters Store
- Provider Data Analytics and Technology Trend Reports License
- Customer-Facing Event Sponsorship – CIO Events – Golf Tournaments, Branded Events, etc.
- Custom Programs: Suggestions welcome
“To say we are excited to roll out this program in January 2020 is an understatement,” added Richard Murray, COO of Telarus. “Throughout our history, we’ve invested heavily in technology and in subject matter experts that allow our partners to set themselves apart from their competitors. But as they grow, we’ve found that each of them has different needs when it comes to business expansion. It’s a privilege and a great honor to be able to step in and help them fill those voids, whether it be funding for an event for their customers, or helping them find new opportunities to sell, they all get to decide themselves how to best spend their rewards money.”
The new program will launch on January 1, 2020, with more information being loaded into both the Telarus Back Office and the Telarus Partner App in coming months. If you are interested in learning more about how you can earn additional marketing funds by placing your business through Telarus, please visit our web site at www.telarus.com or call our new partner hotline at 877-346-3232.
About Telarus
Built for You, Telarus is the largest privately held technology services distributor (master agent) in the United States. Our dynamic agent-partner community sources data, voice, cloud, and managed services through our robust portfolio of 200 leading service providers. We are best known for our home-grown software pricing tools and mobile apps that are unique in the industry. To help our partners grow their businesses, we’ve assembled the best support organization in the industry, which includes cybersecurity, SD-WAN, Cloud, mobility, contact center, and ILEC specialty practices whose primary goal is to help our partners identify and design the right technology solutions for their customers. To learn more about the Telarus opportunity, please visit www.telarus.com, or follow us on Twitter @Telarus.
