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Winning the Cloud Business Together

By August 27, 2018 No Comments

The August 21st Telarus Tuesday call brought channel lead, Hao Lin, to talk about how you can partner with Alibaba Cloud to expand your cloud business.

Who is Alibaba Cloud?

Alibaba Cloud provides a comprehensive suite of global cloud computing services to power their international customers’ online businesses and Alibaba Group’s e-commerce ecosystem. Their international operations are registered and headquartered in Singapore, and the company also has international teams stationed in Dubai, Frankfurt, Hong Kong, London, New York, Paris, San Mateo, Seoul, Singapore, Sydney, and Tokyo. Alibaba Cloud offers high-performance, elastic computing power in the cloud. Outside of their status as the leading cloud provider in China, Alibaba Cloud provides solutions that lead the market in international performances and usability, cloud security and advanced R&D technology.

There are a few reasons why selling Alibaba Cloud can help enhance your business, but the main reason is that it elevates the conversations you have with customers. This is a considerable revenue upside for a lot of these multinational companies who are now paying a tremendous amount of attention to the Asia-Pacific market. Historically, China has been a hard market to work network infrastructure around because of its complexity and local regulations. With Alibaba Cloud, you are offering your client the ability to remedy unnatural IT decisions. Lastly, Alibaba Cloud helps differentiate you by allowing you to go to your clients with a new perspective.

Alibaba Cloud is beneficial for both Resellers and Service providers:

How to Sell Alibaba Cloud

A lot of partners are familiar with the idea of global SD-WAN. One of the unique capabilities that Alibaba cloud has is that it has a global mesh network which includes China as a market.  This means you can offer your client a full network environment that includes every continent of the world with one console, one set of network controls, and with one network team. Cross-border solutions are a common need for Go-China customers. Alibaba Cloud can leverage either a point-to-point connectivity option, called Express Connect, or they can leverage a mesh network option called CEN.

Multi-Cloud is also an excellent way to position Alibaba Cloud. Usually, when you want to migrate an application from one cloud to another, you must do some architecting and refactoring. One of the good things about Alibaba Cloud is that if you are familiar with AWS, you can use Alibaba Cloud, a lot of the user behavior and even the APIs are similar. This means there is very minimal architecting and refactoring compared to other cloud providers. Alibaba cloud doesn’t just provide redundancy in the same region, it also provides unique capabilities in different regions of the world. Here are a few more advantages:

  • Simple to use
  • Open standard
  • Host different types of workloads
  • Address high-reliability needs
  • Solve region-specific hosting or content delivery challenges
  • Geographically complementary
  • Cost-effective

So what does Alibaba’s comprehensive product portfolio look like?

What They Offer to Partners

As the cloud computing arm and a business unit of Alibaba Group, Alibaba Cloud provides a comprehensive suite of global cloud computing services to help power and grow your business. Alibaba Cloud offers partners the following:

  • Marketing Support
    • Participation in exclusive Alibaba Cloud events.
    • Marketing support for channel resellers.
    • Official status as Channel Reseller in their partner directory.
    • Use of the Alibaba Cloud Channel Partner logo.
  • Business Development
    • Business and commercial support provided by dedicated partner development managers and exclusive financial support, helping your organization succeed in the cloud computing field.
  • Sales Operation Support
    • Test account with credit support for Alibaba Cloud products.
    • Promotions and marketing campaign support.
    • Dedicated channel partner account manager.
  • Training and Empowerment
    • Product and sales training.
    • Technical certification training.

When it comes to partner training and certification, Alibaba Cloud has three levels of training on three pillars.

To learn more about Alibaba Cloud visit www.alibabacloud.com.