Articles

Subtle Art of Selling Business Continuity

By March 28, 2019 No Comments

The March 26th Telarus Tuesday call brought Globalgig’s chief channel officer, Gregg Rowe, to discuss how RingCentral Engage drives higher customer satisfaction and revenue growth.

Why Globalgig?

Globalgig offers a full suite of global wireless, mobility, voice and managed network solutions; they are a unique service provider that can bring integrated and ubiquitous connectivity services worldwide. If you have a multi-site customer or someone who is using SD-WAN then you probably already know how critical business continuity is. Globalgig orchestrates hyperconnectivity for the business enterprise by providing globally managed communications solutions. As a global Mobile Virtual Network Operator, Globalgig provides local (non-roaming) wireless data connectivity in more than 200 countries. In addition to the global wireless side, they offer global circuit aggregation, and they recently have added Managed SD-WAN services to their portfolio.

 

Business continuity is all about maintaining connections, saving money, time and stress. It is also about business-critical applications. Applications can fall into two categories critical and non-critical. Customers use applications for many different business reasons, but many of them are not critical.

The question isn’t whether your business will lose connectivity; the question is how to protect your organization from loss and disruption when it does happen. The consequence of just a few minutes of network downtime can create a ripple effect across the entire company’s operation. So, when is it a good idea to bring in business continuity or failover into a discussion?

  • With any SD-WAN discussion
  • Whenever you are quoting internet
  • After an outage of any type
  • At the time of renewal

Globalgig can help with their 4G LTE Wireless Broadband Connection solution, which can be bundled with a managed wireless router to provide the ideal solution for business continuity. In the event of a service outage, Globalgig’s cloud-managed router will automatically and seamlessly switch over to the wireless broadband connection. Any systems connected to the Globalgig device can continue to operate at broadband speed, keeping your network in service. Unlike traditional failover solutions that provide two wireline circuits, Globalgig’s wireless failover service bypasses physical disruptions that can knock out cable, DSL and T1 Lines to provide true WAN path diversity. Take a look at what Globalgig’s 4G LTE Continuity Stack looks like:

No multi-site customer has all sides covered entirely by one carrier, Globalgig wins in this department by merely being able to provide and pool across multiple carriers. Globalgig can help with site pre-qualification:

  • Signal and performance testing in multiple locations
  • Test on multiple mobile networks
  • Identify and document antenna and/or modem placement

Globalgig also offers a Globalgig Orchestra Portal which gives customers visibility to their deployed devices.

So, what does the pricing stack look like?

The reality is that it isn’t about the connection as much as it is about the applications. Put the focus on the applications and work backward because business continuity at the edge is not a product or solution but a necessity.

To learn more about Globalgig visit www.globalgig.com.

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