Selling AI Isn’t Hard. Selling to AI Buyers Is
For years, technology advisors have sold solutions by engaging IT and procurement. Today, AI has expanded the buying committee to include executives, operations, finance, security, HR, and line-of-business leaders, fundamentally changing how technology decisions are made.
Join Sam Nelson, VP of CX and AI at Telarus, as she explores how AI is reshaping the buying journey and why the real opportunity isn’t just selling AI – it’s learning how to sell to AI buyers. Discover practical strategies to engage the right stakeholders, lead outcome-based conversations, and position AI as a business initiative rather than a technology purchase.