By Jason Stein, VP of Cybersecurity, Telarus
October might be wrapping up, but the work of keeping your clients secure—and your business ahead—never stops. This Cybersecurity Awareness Month, our team went all in, creating exclusive tools, launching new courses, and delivering the latest insights to help technology advisors like you sell cybersecurity with confidence, clarity, and credibility.
If you missed any of it, here’s your one-stop recap.
1. The Technology Advisor’s Playbook to Holistic Cybersecurity Selling: Your Go-To for Confident Conversations
Ever thought, “I just need to know what to say” when a cybersecurity discussion gets technical—or when you’re switching between a CISO and a CFO in the same room?
That’s exactly why we built our 50-page interactive Cybersecurity Playbook, packed with:
- Click-through persona guides for CISOs, CIOs, CFOs, and compliance officers
- Industry-specific checklists for healthcare, finance, manufacturing, and retail
- An interactive Cybersecurity Architecture—tap a layer, get instant definitions and conversation starters
- Real stats you can drop in meetings (like “AI-enabled compliance automation reduces reporting time by 70%”)
- Compliance selling frameworks that turn regulations from obstacles into revenue growth
This is the resource our advisor community has been asking for, and it’s already helping them turn high-stakes security conversations into signed contracts.
2. The Quantum Revolution Is Here—And Your Clients Need You
Quantum computing isn’t science fiction anymore—it’s fast becoming the next frontier of cybersecurity risk.
Telarus Solution Architect Sumera Riaz brought insights straight from the Quantum World Congress, breaking down how advisors can start future-proofing client strategies today.
As Sumera puts it: “This isn’t about panic; it’s about preparedness. The advisors who understand how to navigate post-quantum security will be the ones leading the next decade of digital transformation.”
3. New Cybersecurity Learning Paths in Telarus University
To keep pace with an evolving threat landscape, we launched two new cyber learning paths built specifically for technology advisors:
- Cybersecurity Sales Learning Path (101–301) — Master consultative selling, buyer psychology, and how to handle common objections.
- Cybersecurity Product & Technology Learning Path (101–301) — Deepen your technical fluency and solution awareness with real-world examples.
Each course is designed to help you turn complex concepts into client-ready value stories—and shorten the time from discovery to close.
4. Inside the Win: How Trust Turned a Ransomware Recovery into a Lasting Partnership
In our newest Inside the Win episode, Telarus Sales Engineer Trevor Burnside and I unpacked a real-world ransomware case that proves one simple truth: cybersecurity deals are won on trust.
A mid-size software company in the entertainment space was hit hard—systems locked, operations frozen, and no dedicated security staff to respond. After an initial setback with another vendor, the advisor stayed engaged, and when the client realized they needed deeper expertise, they came back. Together with our advisor, we helped them rebuild their defenses and expand into compliance, penetration testing, and cloud security.
The takeaway? Stay close, even after “no.” The door often reopens—and wider.
Looking Ahead
Cybersecurity Month may be over, but the opportunity for advisors is only getting bigger. Whether it’s AI-driven automation, compliance readiness, or quantum preparedness, your clients are looking for trusted voices who can make sense of it all.
That’s what we’re here for. Telarus cybersecurity experts are here for you to make your job easier—to help you lead smarter conversations, build deeper trust, and grow your business in the process.
Not a Telarus Technology Advisor? Let’s chat.