By: Jason Stein, VP of Cybersecurity, Telarus
The link between data security and customer experience (CX) cannot be overstated—especially in regulated industries like finance and healthcare, where clients expect their information to always remain secure. A single breach can instantly erode customer trust.
As organizations rapidly adopt new digital services and workflows, they face growing pressure to strengthen security and maintain customer confidence. This creates a prime opportunity for technology advisors to help customers modernize their operations and implement robust cybersecurity governance, risk, and compliance (GRC) frameworks.
Read on to learn why security is essential for success, and how technology advisors can capitalize on emerging opportunities in a rapidly changing market.
Securing the Foundation: The Data Security Imperative
Data is now the foundation, fuel, and force behind every business decision, which makes it a top target for threat actors. As a result, the need for robust data security has reached an unprecedented level.
- According to DemandSage 🡥, a cyberattack now occurs every 39 seconds, amounting to roughly 2,200 attacks per day.
- SentinelOne reports that cybercrime costs 🡥 will skyrocket to $23 Trillion by 2027, up from about $10.5 trillion in 2025.
For regulated organizations, the stakes are even higher when considering their strict compliance requirements and the value of sensitive data. According to IBM’s 2025 Cost of a Data Breach Report 🡥, healthcare and finance are now the top two most expensive industries for breaches. Attackers are increasingly targeting patient personal identification information (PII), financial records, and other sensitive data, using sophisticated campaigns and technologies.
The Benefits of a Defense-In-Depth Approach
There are many ways technology advisors can help strengthen clients’ data security and protect customer trust. One of the most effective strategies is to adopt a defense-in-depth approach—layering protections across people, processes, and technology. This means combining proactive threat detection with continuous monitoring, strong access controls, and employee awareness training. By creating multiple lines of defense, organizations reduce the chance that a single vulnerability will lead to a major breach. More importantly, this layered strategy shifts cybersecurity from being a reactive cost center to a proactive enabler of trust and resilience.
- Lead with Defense-in-Depth
Show clients how layering security—from endpoint protection to monitoring and training—creates resilience and reduces the impact of inevitable threats. - Translate Risk into Business Value
Position cybersecurity not just as protection, but as a driver of trust, stronger customer relationships, and faster adoption of digital initiatives. - Be the Guide
Differentiate yourself by advising on strategy, compliance readiness, and growth opportunities—elevating your role from solution provider to trusted partner.
Leading with Education, Personalization, and Compliance
While the challenges associated with data security are significant, they also present a unique opportunity for advisors to strengthen client relationships.
Customers—particularly in regulated sectors—require more than solutions. They want trusted technology advisors who can simplify complex regulations, provide strategic guidance, and offer personalized service. In fact, Telarus found that 96% of mid-market buyers and one-third of enterprise buyers are looking for help from technology advisors with cyber and other emerging technology investment decisions.
Technology advisors can stand out by focusing on three key areas:
- Build trust through education: Initiate informed discussions on emerging trends such as AI in data security and effective risk management practices. This can be accomplished in a variety of ways including webinars, workshops, and personalized sessions.
- Bridge technology and client needs: Use advanced analytics and assessment tools to deliver recommendations tailored to each client’s unique challenges and strategic goals—improving satisfaction and retention.
- Streamline compliance: Stay ahead of evolving regulations and help customers align security roadmaps with GRC frameworks to reduce audit risk and complexity.
Seize the Opportunity to Lead Data Security Conversations
Organizations that fail to protect sensitive data risk facing costly breaches, regulatory fines, and lasting reputational harm. Yet many organizations lack the bandwidth and expertise to keep pace with today’s sophisticated and well-resourced threat actors. For technology advisors, this is a golden opportunity to guide clients through risk management, compliance, and security modernization using robust GRC frameworks.
Telarus makes this process easy, offering a variety of educational resources and access to trained sales engineers to advise customer strategy and make informed recommendations. To learn more about how Telarus can help you become a GRC champion for customers, contact your Telarus Partner Development Manager.