Telarus announces a strategic investment from Snowhawk Partners, alongside reinvestment from Columbia Capital. Here’s what it means for our advisor community.
Nearly 25 years ago, Telarus made a simple bet: that technology advisors would become the most important force in how businesses buy and deploy technology. Everything we’ve built since—the Telarus Hub, the engineering team, advanced solutions experts in AI, CX, cybersecurity, networking, and cloud, supplier relationships, our industry-leading support model—all of it has been in service of proving that bet right alongside you.
Today, we’re taking the next step.
We’re proud to announce that Telarus has secured a strategic investment from Snowhawk Partners, a private investment firm focused on technology services companies, alongside reinvestment from our long-standing partner Columbia Capital. This is an exciting milestone, not just for Telarus, but for the advisor community we’ve had the privilege of growing with.
CEO Adam Edwards says it better than we can in the video above, but the short version is this: nothing changes in how we work with you. Your contacts, your contracts, your commissions, your support all remain the same. What this investment does is give us more capacity to do what we’ve always done, faster and at greater scale.
Snowhawk didn’t invest in a concept. They invested in 25 years of advisor trust, and in the community you’ve helped build. Columbia Capital, who has been our partner since 2020, looked at what we’ve accomplished together and chose to double down. That’s not a routine decision. It’s a vote of confidence in where this channel is heading and in the advisors leading it there.
The technology advisor’s role has never been more important. As businesses face more technology choices than ever, the guidance you provide is becoming more critical, not less. This investment puts more resources behind you: deeper engineering and solutions support, even better tools, and a broader supplier portfolio.
Have questions? We have answers.
Take a look at our FAQ for a full rundown of what this announcement means for your business.
And join us on the Telarus Tuesday Call on November 10 at 9am MT. Adam will be joining live to walk through the announcement, talk about what comes next, and answer your questions in real time.
As always, your Telarus contacts are available for any questions in the meantime.