Four years into the GenAI era, the story is consistent and uncomfortable: AI is everywhere, but ROI is not. MIT reports that 95% of organizations still aren’t seeing meaningful returns, while a small 5% are already generating millions in value.
This widening gap — the GenAI Divide — represents one of the biggest challenges and opportunities for technology advisors today.
And it’s not because the technology doesn’t work. It’s because companies are approaching GenAI the wrong way.
Telarus’ new eBook, Closing the GenAI Divide, breaks down why most AI projects stall, how the most successful companies scale quickly, and what advisors can do to guide customers toward real business outcomes.
Here’s a closer look at what’s inside.
Top Takeaways from Closing the GenAI Divide
It’s not a technology issue—it’s a business problem
Because GenAI is relatively new, it’s easy to blame the technology for poor ROI. But in most cases, the real challenge lies in how companies approach GenAI.
The eBook outlines the three consistent reasons why GenAI projects fail – misaligned strategy, poor adoption, and fragmented platforms—and where advisors become essential in helping customers avoid these pitfalls.
Mid-market and enterprise customers are struggling for different reasons
Everyone is wrestling with AI—but not in the same way.
Enterprises:
- Slower to move — rollout cycles stretch to 9 months or more
- Greater cost sensitivity
- Only 36% mandate GenAI training → major skills gap
Mid-market organizations:
- Move dramatically faster — top performers reach full rollouts in 90 days
- Lead in early governance frameworks (36% vs 23% of enterprises)
- Report stronger alignment between AI initiatives and business goals
These insights give advisors a roadmap for how to approach each customer segment with precision.
Outcome-based selling will separate top advisors from everyone else
Customers don’t need another platform demo. They need a way to turn AI initiatives into KPIs, measurable results, and confident executive buy-in.
Inside the eBook you’ll find:
- Practical frameworks for tying GenAI to business outcomes
- Advisor-ready questions that uncover real client needs
- Pitfalls to avoid when guiding AI conversations
These tools help you lead strategic, value-driven AI discussions—not just technology recommendations.
The pressure is rising for technology advisors
As GenAI enters a new phase, companies are demanding proof of ROI—not promises. Advisors who can overcome barriers and deliver measurable value will stand apart in 2026.
If you want the questions, the positioning, and the practical guidance needed to lead GenAI strategy conversations with confidence…
Download your free copy of Closing the GenAI Divide now.