Sam's Minute Snippet 1.23.24

Transcript is auto-generated.

What’s up, everyone? And welcome to this week’s Sam’s Minute snippet, your weekly quick consumable content around the hottest topics in the world of sea. X.

Today, let’s dive into the concept of cocreation. And this is where the magic happens when creators and consumers collaborate. And it’s a really big deal in the realm of customer experience today. So let’s start the clock.

So take, for instance, the fascinating story behind the beloved Stanley Cup Tumblr. Now imagine a company that has been around for decades relaunching this robust Tumblr but in pastels.

Now, here’s the twist. Instead of unveiling it as a finished product on their own, They actually leveraged consumers turning them into coco creators. And it actually all started with a gift, which then made it to social media, which then increased Stanley’s revenue from seventy million to a whopping seven hundred fifty million in just a few years. Now, suddenly, this Stanley Cup Tumblr is not just a Tumblr. It’s a symbol of shared enthusiasm and collaboration. Wait. One second.

Alright. So as the word spreads, the tunnel becomes more than just a vessel. It evolves into a badge of belonging, this testament to the power of you name it cocreation.

So this is a testament to just how powerful social media can be and how companies not traditionally playing in that space are now seriously considering it. And guess what? You now have the tools to help them with that. So tell me what you think in the comments below and let me know what you’d like to see week because this content is meant to help you hashtag go beyond. Have a great week.