Jason Kaufman, Principal Solutions Architect, introduces Affirma as a significant new addition to the portfolio. He outlines the firm’s extensive capabilities, specifically highlighting their AI agnostic practice which includes AI readiness assessments, custom AI development, training, and governance. Additionally, he notes their strong marketing and ecommerce expertise, covering design, branding, SEO, website design, and mobile application development. The presenter also mentions their involvement in staff augmentation, and CRM consulting, positioning them as a versatile partner for various client needs.
Video Transcript
Transcript is auto-generated.
We’ve been getting a lot of requests for ecommerce and other AI data readiness assessment capability companies. I’m proud to say, we found a significant one in a firm month.
Welcome to new suppliers on the block. This series brings you closer to the newest suppliers in the portfolio showcasing what they offer and how it can strengthen your conversations and customer outcomes. Let’s jump in. My name is Jason Kaufman, Principal Solutions Architect and I think this is one you actually want to remember.
So Affirma not only can come in from AI readiness, they can do custom AI development, AI training, AI governance. They can do anything pretty much around as a strong AI agnostic practice. But another big thing they do that’s kind of differentiate them in the portfolio is the ecommerce and, you know, design and branding, SEO, a lot of stuff that marketing teams are looking for. They have a very strong internal practice here, plus they can do custom development around that.
They can design websites. They can do design mobile applications. They could do production and testing around all those, any integrations. Plus they can come in and make sure your branding is on target and also make sure your, you know, search engine optimized and all that stuff.
So Firma is a very strong company that comes in, plus they do one of those things that comes requested a lot, which is managed print. So think of them for a lot of that stuff, but they do a lot of things above and beyond that with staff augmentation, a lot of things in the MSP world. But those are the things that I generally think of them for is the AI data, AI governance, CRM consulting, digital brand awareness, anything from a marketing perspective, they’re very strong in.