General Information

Telarus to Retire the Term “Master Agent,” moves to “Technology Solutions Brokerage”

October 18, 2021

Telarus makes the sagacious decision to move from the previous term “Master Agent” and will be referred to as a “Technology Solutions Brokerage”.  

October 18, 2021
SANDY, UT — Telarus, LLC., the largest privately held distributor of Contact Center, Unified Communications, and business Cloud infrastructure has made the decision to retire the term “master agent” as a descriptor for the business. Henceforth, after 17 years, Telarus will now be known as a Technology Solutions Brokerage.  The new business moniker better describes the breadth and depth of Telarus’ services, products, and support for suppliers and partners throughout the Channel.  

 “The term “Master Agent” was not coined with negative intent, but the underlying negative connotation and undertones may leave some diverse Channel participants feeling uneasy. At Telarus, we strongly believe the term “Master Agent” needs to be retired,” said Richard Murray, COO of Telarus.    

While the change in nomenclature is important, it will not affect business operations. Telarus will continue to deliver on the promise of providing customized and innovative solutions that helps business scale quickly. Telarus features the best in applicable technology, engineering support, advanced solutions, and an exceptional partner experience. The goal remains the same, to enable partner’s success every day.  

About Telarus  

Built for You, Telarus is the largest privately held technology services distributor (technology solutions brokerage) in the United States, Canada, EMEA, Australia, and New Zealand. Our dynamic agent-partner community sources data, voice, cloud, and managed services through our robust portfolio of 288 leading service providers. We are best known for our home-grown software pricing tools and mobile apps unique in the industry. To help our partners grow their businesses, we have assembled the best support organization in the industry, including SD-WAN, Cloud, mobility, IoT, contact center, and ILEC specialty practices. The primary goal is to help our partners identify and design the right technology solutions for their customers. To learn more about the Telarus opportunity, please visit, or follow us on LinkedIn. 

Media Contact:
Amy Bailey, SVP of Marketing