How can you sell more with Teams?

December 9, 2021

The December 7th Telarus Tuesday call welcomed Rick Garcia, Founder/Chief Revenue Officer, from G12 Communications. He walked us through G12s secret sauce for agent success, including their winning product set from SIP Trunking, UCaaC, CCaaS, all with Teams integration!  G12 Covered the verticals they win in and the two Teams’ services you have to differentiate between and why each is important.  We learned about what sets G12 apart from the competition and, finally, how you can sell more with G12 as your partner!   The entire recording is available here.

About G12 Communications

Communication is the catalyst of innovation in virtually every industry, whether building a cohesive workplace culture, providing the platforms to connect, or establishing long-term business relationships. Embracing the modern, digital workplace requires access to the right communications technology, services, and expertise. That’s why G12 is committed to helping its partners achieve digital success by providing them with the infrastructure, services, and support they need to connect, collaborate, and create.

G12 Introduction

G12 considers itself to be a full-stack voice provider.  They set out to find suitable partners and good customers and keep them for a very long time.  They have an experienced management team that has successfully built large-scale communication infrastructure and developed and delivered complex communications services. G12 delivers a comprehensive portfolio of Cloud-Based Enterprise-Grade Unified Communication Services throughout the US and 45 countries. They Integrate best-in-class unified communication platforms to create a seamless suite of communications services. They also design and deploy solutions that increase organizational flexibility and productivity while increasing efficiency and saving costs.

G12 Services

A full stack of voice services is the native service they can provide.  Every service can be independent or bundled together.

  • Cloud PBX / Mobility (UCaaS)
  • SIP Trunking
  • Cloud Contrast Center (CCaaS)
  • Cloud PBX For MS Teams
  • MS Teams Direct Routing
  • Fax Service

Geo Redundant Network

Connect to Teams Cloud PBX

Seamlessly integrates G12 Cloud PBX service to the MS Teams environment for PSTN calling capability. Both systems function as an integrated solution utilizing all the advanced calling features and capabilities of G12’s advanced enterprise phone system from any G12 phone or MS Teams PC softphone and mobile device.

Connect to Teams Direct Routing

Direct Routing provides PSTN connectivity to the Microsoft Teams phone system. By enabling Direct Routing, customers can use the MS Teams call system features and PC softphones and mobile devices to make and receive calls anywhere in the world.

G12 Differentiators

  • People and Experience
    • Very experienced, long-tenured team.
    • Dedicated deployment and support teams.
  • Deployment Process
    • Porting Speed.
  • Support Structure
    • End-user access to support.
    • Thorough troubleshooting.
  • Value
    • Know what it takes to win.
    • Agent Flexibility.

For more detailed information discussed in the call, please watch the recording on YouTube! The entire recording is available here.

To learn more about G12 Communications, visit