Exclusive Research for Technology Advisors

The Rules of Tech Buying Have Changed

Turn the Insights Into Action with the New Telarus Tech Trends Report

The fourth annual Telarus Tech Trends Report uncovers exclusive insights from more than 950 IT decision-makers and technology advisors in an easy-to-consume digital experience. Discover three critical shifts shaping technology decisions in 2026-27 and a practical advisor playbook you can use immediately to win bigger deals and drive strategic growth.

503

IT buyers surveyed

452

Advisors Surveyed

3

Key Findings

Access the 2026-27 Telarus Tech Trends Report

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What's INside

Three critical findings for technology advisors

01

The Ecosystem Sale

Your biggest revenue opportunity may already be sitting within your customer base. See what’s driving higher-value deals.
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02

Buyers Value Execution Over Cost Savings

Many advisors still lead with price. Our research suggests they’re looking for something else.
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03

Vendor Loyalty Is at a Historic Low; Every Renewal Is a Live Opportunity

Clients are more willing than ever to reconsider their vendors. Discover why renewals have become the new battleground.
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