SDWAN (software-defined wide area networks) has been a very hot topic in my conversations with partners lately, and here’s why: While SDWAN may have sounded like a costly and inaccessible alternative to traditional MPLS network connectivity just a few years ago, IT executives are quickly recognizing the productivity, scalability, and security benefits of next-gen WAN solutions to support remote workers and multi-location operations in today’s post-pandemic world. Consider this: Due in large part to the increased need for mobility and cloud services, the global SDWAN market size is expected to grow from $3.4 billion in 2022 to $13.7 billion by 2027 – that’s a 31.9% compound annual growth rate (CAGR).
As a technology advisor, you can win big with IT decision makers by supporting their digital transformation needs with a complete SDWAN plan that also protects their business from growing cyber threats. SDWAN layered with SASE and ZTNA will be a powerful differentiator for partners looking to grow their cybersecurity business. Let’s break down this alphabet soup and take a look at what opportunities lie ahead for you and your SMB customers in 2023.
Why SD-WAN? Because businesses don’t live in castles anymore.
Making the business case for the complete SDWAN package
If your customers are hesitant to future-proof their business with new SDWAN solutions, it’s likely because of perceived cost and complexity barriers. Fortunately, these are easy to address. One of the big advantages is the solutions can be acquired as a software-as-a-service (SaaS) with little up-front spend. Once adopted, cost savings continue through improved network utilization and productivity. Plus, consider the burden that SDWAN removes from time-strapped engineers because it automates the complexity of managing highly dynamic cloud and remote office environments.
With the shift to the remote and hybrid workforce, the opportunity to introduce the productivity and cost-savings benefits of a secure, complete SDWAN package to your customers has never been better. As a Telarus partner, you have access to best-in-class suppliers who are now offering SDWAN with critical security layers like SASE and ZTNA all in a single-vendor solution, which translates to less administrative overhead and integration challenges compared to multiple solutions. If you haven’t already done so, be sure to check out our SolutionVue™ Cybersecurity Quick Solution Assessment (QSA) tool — it’s a game-changer for taking the guesswork out of creating and walking your customers through a specific action that includes supplier recommendations, education, and quantified business risk.
Trying to figure out where to start the conversation? Set up a meeting with me at email@example.com.