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Wow – what a month it has been. The Telarus focus for February was Contact Center, and to kick off the month we hosted our first Partner Advisory Council meeting at the Grand America Hotel in downtown Salt Lake City, Utah. We hosted 12 partners who specialize in contact center sales and two suppliers, NICE inContact and Five9.  

The conversations were informative and at times spirited. Both the partners and suppliers learned a great deal from each other. Here are my top five Takeaways from a Partner Advisory Council for Contact Center.  

Engagement is Key 

Regularly engage your customers to create a focus on their needs instead of your organization’s agenda. This helps close the gap between their perception and yours. 

Keep Ahead of the Trends 

The telecom industry is consistently changing at a rapid pace. To stay relevant, it is a necessity to learn about new providers, industry trends, and areas for growth. 

Register, Register, Register Every Opportunity 

Register every lead early and often. Too many times an opportunity will have been missed because of late deal registration. 

Understanding the Channel is Vital 

Agents work with providers that are agent-friendly.  If a provider doesn’t understand the partner channel but has a great product; agents are willing to play ball and teach the providers how to do business with them. 

Honesty Above All Else 

Above all, agents require transparency and honesty from providers.  This is how they confidently bring a provider into a client relationship that has been carefully cultivated in previous years. 

I am excited to continue to work with partners helping them identify contact center opportunities. The Contact Center Specialty Group at Telarus is here to support you in these deals. Contact us today at