Branding Guidelines
2021

NOTES FROM TELARUS

The following branding guide for Telarus highlights all
written, visual, and graphic elements that encompass our
brand. These standards are intended to be tools and
guidelines that enable us to maintain a consistent image.
Please refer to this when developing any internal or external
communications using the Telarus brand.

Telarus Logo(brand)

Logo Colors – Pantone

PMS 1235C (yellow),

PMS 279C (light blue) and

PMS 7693C (dark blue).

Logo Colors – Hexadecimal

Hex FFB81C (yellow),

Hex 418FDE (light blue) and

Hex 004976 (dark blue).

For screen display (web,

email, ppt) use a JPG or

PNG file.

For Print use an .ai or .eps file

Colors

The Telarus logo should be used in color whenever possible.

#FFB81C

PMS 1235 C

C:0 M:32 Y:94 K:0

R:255 G:184 B:25

#418FDE

PMS 279C

C:71 M:35 Y:2 K:0

R:71 G:141 B:200

#004976

PMS 7693C

C:100 M:75 Y:30 K:14

R:0 G:72 B:118

PRIMARY LOGO COLOR COMPOSITION

 

SECONDARY LOGO COLORS COMPOSITION DARK BACKGROUND

 

LOGO BLACK

 

LOGO WHITE

 

Telarus Logo – Clearspace

Minimum clearspace is the smallest distance
allowed between the logo and the edge of a
page, the edge of an image or body copy.
Maintaining it at all times ensures
prominence and legibility.
Minimum logo size should be w 1.00” x h.23”

MINIMUM LOGO SIZE

Do Not

  • Use patterns in the clear space
  • Allow text inside the clear space
  • Use o-brand colors in the clear space

Telarus Logo – Misuse

In order to preserve the integrity of the brand, it is imperative that you avoid changing or distorting the Telarus
logo. Below are some examples of logo misuse.

Typography

Proxima Nova is the typeface used by Telarus.

DOWNLOAD LOGO KIT