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Flexible Products, Lower Prices

Sunday October 19,2008, 05:40 am ET


ARGYLE, Wisconsin, Oct. 19 /Kiersten Thomas/ -- The digital universe, and the way people connect to it, is changing. Small businesses, in particular, are discovering new high-speed Internet and telecom options that are now squarely within their budgets. Through a myriad of mergers and acquisitions, telecommunication providers have greatly enhanced their integrated T1 products with features that businesses can't live without, all while dropping the price to about half of what they were just two years ago.

"Even though we have been witnessing the re-consolidation of AT&T, we will never go back to the dark ages of telecom where customers were stuck with bad customer service and high prices" commented Troy Karlson, telecom analyst for e-STAR. "The competitive local exchange carriers (CLECs), all whom own their own networks and compete directly with the Bells, have created products such as dynamic T1 service that enables its customers to connect to the Internet at 1.5 MBPS and have up to 24 regular voice lines, packed with a feature-rich suite of add-ons, all for under what it costs to have 6 regular phone lines from Qwest/AT&T/Verizon.

Ultimately it all comes down to basic economics. Whenever a technology can offer more features for less money that what businesses are currently paying, it's just a matter of time before the flood gates open up with companies wanting to adapt the new standard. According to the Telecommunications Research Institute, headquartered in Miami, Florida, the mass migration to dynamic integrated service offerings is only being held back by a lack of education and/or the ability of carriers to reach their target market. "Most people are leery of advertising and solicitations by phone company salesman." comment Bill Bradley, analyst.

Evolution has lead to a better, cheaper alternative to TDM services that the Bells were peddling for decades in a vacuum of competition. Now the industry, lead by the innovation and great business practices of the CLECs, seems to have turned a corner - leaving the incumbents playing catchup. Obviously, the main benefactor of all of this competition is the small to medium size business - a segment of the market that was taken for granted until today.Expect innovation to continue on its upward spiral as the CLECs continue to expand their footprints as well as their customer bases. Barring any funny stuff from the FCC, the CLECs will be here to stay. Sorry Ma Bell.



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