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CLECs Target SMBs with Dynamic T1Tuesday February 09,2010, 06:57 am ET
Washington, Feb. 09 /Zackary Smith/ -- The way business connect to the digital universe is changing. More and more enterprises are
discovering the new broadband options made available to them through a series of cost cutting
measures by telecommunication providers. With the recent rush to consolidate, more and more
features are being crammed into the current service offerings, which continue to fall in price
bringing products like integrated T1 service into the price range of the vast majority of
small to medium-size businesses.
"The marriage of lower price points and feature-rich T-1 services have made it so that
customers can now get more bang for less buck" observed Kent Stallions, telecom expert
at PK Communications. "The good old days of the Bells charging people $50/month for
regular POTs lines without them having another alternative are over. With the advent
of sub-$450 dynamic integrated T1 service, businesses are able to get up to 1.5 Mbps
of Internet connectivity and 24 phone lines all in one package, for less than what they
pay now for 5 regular phone lines" Stallions continued.
One might think that, given the cost - benefit analysis of the integrated T1 value
proposition, more businesses would be changing over to the new platform. However,
the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications
Research Institute, thinks that "phone companies have a problem with trust amongst
their user base. For many years, customers have dealt with increasing rates, long
hold times, and frustration in general. Now, it appears, the ice is finally starting
to melt and customers are opening themselves up to new technology.
Evolution has lead to a better, cheaper alternative to TDM services that the Bells were
peddling for decades in a vacuum of competition. Now the industry, lead by the innovation
and great business practices of the CLECs, seems to have turned a corner - leaving the
incumbents playing catchup. Obviously, the main benefactor of all of this competition
is the small to medium size business - a segment of the market that was taken for granted
until today.CLECs are continuing to find new and loyal customers in the small business space, but
for how long will this trend continue? Will the RBOCs ever be able to give them a fight
on a level playing field? Only the FCC knows that answer to that question - all we can
do is be thankful for the past 12 years of progress and hope we never return to the
pre-1996 era of Telecommunications.
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