



VARnetwork.com, owned and
operated by Telarus, Inc., generates
equipment leads for all of the most popular telecom equipment manufacturers.
As a VAR sends more telecom business to Telarus, that VAR is rewarded with
warm leads which match up to the products they sell and/or service.
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DRAPER, Utah - October 3, 2007 - Telarus, Inc., premier telecom master agent and creator
of ShopforT1.com, ShopforEthernet.com, and VARNetwork.com, today announced it
had surpassed $1M in telecom equipment and repair sales through its VAR Network.
Since 2006 Telarus has been partnering with telecom equipment partners and
network integrators who receive leads from www.varnetwork.com as well as Telarus'
network of agents. Using an automated customer feedback and auditing
system, Telarus learns of sales that have occurred.
"$1M in equipment sales is a huge milestone for our VAR program," commented
Adam Edwards, president of Telarus. "Helping our VAR partners grow their
core business is the primary goal of this program. Unlike most telecom
agents or carriers who promise leads to VARs, this achievement will
send a message to VARs everywhere that Telarus has the ability to
be a true partner."
VARs who join the Telarus VAR Program on VARpartner.com can qualify
to receive more leads based upon an algorithm called "VARSearch 3.0".
Some of the factors VARSearch takes into consideration are:
- Prior customer feedback
- Prior agent feedback
- Geographic proximity to the customer (if applicable)
- Product certifications
- Voice and Data sales volume sent to Telarus in the past 90 days
Using these and other factors, VARSearch automatically assigns incoming
leads to VARs who then receive an email notification that a new lead
is waiting for the in their Telarus VAR Back Office.
"This is a truly exciting time in the history of our VAR program",
added Robert Butler, director of the Telarus VAR program. "As we watch
the equipment sales tally grow, our VAR partners engage with us
on a professional and personal level. Sending them business helps
us build long lasting relationships that is unique in this industry.
And with the help of VARSearch 3.0 and the increasing number of leads
we generate from Google and our agent base, we look forward to reaching
the $2M plateau soon."
Telarus has recently announced the signing of several large IP PBX equipment
dealers, including Fonality, making it one of the largest online resources
for small businesses seeking telephony equipment.
"We now have VARs just about everywhere who can sell just about everything"
added Lance Akins, VP of Sales for Telarus. "But when we receive a lead
in an area where we don't have a VAR partner, we go find one. Recruiting
is a breeze when your conversation begins with 'I have a lead for you, want
to join?' Look for more growth in 2008 both in terms of sales and the
number of VARs becoming active in our program."
About VAR Network
VAR Network, found online at www.varnetwork.com, is a system that allows system
integrators and interconnects the ability to interact and exchange leads with
Telarus, Inc. When partners who belong to the VAR Network use Telarus' telecom
contracts to write new broadband and voice business, Telarus returns the favor
by sending these partners telecom equipment leads.
About Telarus
Telarus is a premier master agency who's goal is to make agents more successful than they
can be on their own or with any other master agency. Telarus provides is agents tools, automation,
superior support, all in an atmosphere of cooperation and ethical community.
Telarus drives warm leads to its agents and VARs through its web marketing portals which include:
ShopforT1.com,
ShopforEthernet.com,
VARNetwork.com, and
VARPartner.com.
Telarus provides its agents a back office outfitted with full CRM capabilities and
real-time T1, DS3, and Ethernet broadband price quoting through it's patent-pending
GeoQuote technology. GeoQuote makes it possible for business shoppers and agents to access
instant pricing and availability information for over 30 broadband data and voice service
providers which include
ACC Business,
Accel Networks,
AireSpring,
American Fiber Systems,
AT&T,
Cavalier,
Covad,
Level3,
MegaPath,
Network Innovations,
NewEdge Networks,
Nuvox,
PAETEC,
One Communications,
PowerNet Global,
Qwest,
TelePacific,
Telnes,
Time Warner Telecom,
UCN, and
XO Communications.
Interested agents should call Dan Watson at (877) 346-3232 for further information.
All press inquiries should be directed to Patrick Oborn at (801) 938-3701.