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Flexible Products, Lower Prices

Tuesday April 14,2009, 07:08 pm ET


BEAVERTON, Oregon, Apr. 14 /Jerome Jones/ -- Small businesses all over the country are discovering a whole new universe of broadband access. As the price of commercial-grade telecommunication services continues to drop, more and more enterprises are starting to drop their plain old telephone service lines in favor of all-digital T1 trunks that deliver voice and data over the same connection. These new enhancements were made possible by the increasing pace of consolidation in the telecommunication industry along with the increasing value bigger phone companies can provide.

The old-school integrated T-1 was analog in nature, and came with 24 configurable channels (called a trunk) which could be configured to carry either voice or data traffic. The new "dynamic" trunks are all-digital and can change on-the-fly to carry either data or voice traffic. This comes in handy when none of the voice lines are in use - all channels can revert to carrying data traffic, giving the end-use a full 1.5 MBPS of broadband. Each phone call requires only 64K of bandwidth, so even a small handful of calls only slows down the data connection by a nominal amount.

Adoption of new technologies take time, and dynamic integrated T1 service is no different. Since the telephone service is regarded more as a utility than anything, business pay very little attention to changes in the industry. Significant price reductions and incentive packages need to be placed on their doorstep by proactive consultants and telecom salespeople in order to grab their attention. However, once the new technology begins becoming commonplace in the industry, momentum builds and soon the new products become standard. Businesses soon see themselves at a disadvantage to their piers if they don't adapt and keep up.

Until deregulation allowed smaller, hungrier telecommunications companies the ability to compete, the United States was stuck with technologies that were quickly becoming out of date. Now that the Bells actually have to innovate to keep up with the smaller CLECs, customer everywhere are reaping the benefits.But how much longer will we continue to see improved technology, services, and prices? It's all in the hands of the Federal Communications Commission, as they have the power to sqwash the CLECs by proxy. No wonder AT&T and Verizon are the two biggest lobbying powers in Washington. It makes you wonder what kind of services they would be able to offer had they plowed that money into R&D instead of politics.



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