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Flexible Products, Lower PricesFriday July 11,2008, 12:47 am ET
PARSHALL, North Dakota, Jul. 11 /Jeff Johnson/ -- Higher productivity for small to medium sized businesses is just around the corner thanks
to commercial grade broadband services that are now being delivered at a fraction of their
previous cost. Due to the ever increasing competitive marketplace and a mad dash to consolidate
networks, telecoms are offering their premium business services to small businesses for a fraction
of what they used to cost just a few years ago. Businesses who use more than four regular phone
lines can now upgrade to dynamic integrated T-carrier circuits for the same price.
Ultimately it all comes down to basic economics. Whenever a technology can offer
more features for less money that what businesses are currently paying, it's just
a matter of time before the flood gates open up with companies wanting to adapt
the new standard. According to the Telecommunications Research Institute, headquartered
in Miami, Florida, the mass migration to dynamic integrated service offerings
is only being held back by a lack of education and/or the ability of carriers to
reach their target market. "Most people are leery of advertising and solicitations
by phone company salesman." comment Bill Bradley, analyst.
Given the fact that many companies still to this day have yet to make the change to digital
SIP-trunking enabled dynamic T1s, one must ask why the delay? The value proposition that
dynamic adds and the economic benefits are there, however, the technology is slow to be
adopted by mainstream corporations. One reason for this lag is the bad reputation that
telecom companies have built for themselves through the meltdown of the industry from
2000 to 2003, when many companies either went out of business, merged with other larger
companies, or just hunkered down and weathered the storm. Now that the industry has made
great strides to stabilize by offering better rates, better products, and better customer
service, small business owners are gradually starting to listen to the presentations being
made by consultants and inside sales agents. With that increase in confidence, and with
the growing number of testimonials being offered by happy customers, businesses are becoming
less reluctant to make the jump.
Hopefully the CLECs can continue to push the boundaries of innovation and economics.
The only thing that can keep them from the promise land is the gatekeeper of competition:
the Federal Communications Commission, and the huge Bells (AT&T and Verizon - that's you)
who make it a point to spend more money lobbying in Washington DC than Exxon Mobile.Once a forgotten segment of the business telecommunication landscape, small to medium
size businesses are finally being serviced with products (like the dynamic integrated
T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM
services down the collective throats of SMB's at prices that resemble a mortgage rather
than a telephone service.
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