DRAPER, Utah - January 18, 2007 - Telarus, Inc., premier telecom master agent and patent holder of real-time carrier quotes, today announced that its VARSearch(tm) database of telecom hardware dealers and
network integrators has surpassed the 1,000 member mark. VARSearch(tm) is a technology that enables users to search for
technicians and technical specialists in their local area. Telarus makes VARSearch(tm) available to the public on
www.VARNetwork.com as well as to its growing base of agents who deal with commercial telecom customers in need of technical
support or access to specific brands of telecommunications equipment.
"The 1,000th profile that we added to VARSearch(tm) marked the first major milestone in the development of our VAR
program" commented Robert Butler, Director of the Telarus VAR Network. "As we add more VAR partners to our database, the
results that VARSearch(tm) provides our users will continue to increase in quality. Users of our software are now finding
multiple VARs in their area, usually under 20 miles away, as a result of the increase in memberships. As the results of
VARSearch(tm) improve, so too does the number of people who choose to use our VAR search tool. Helping businesses find the
right VAR is what this program is all about."
The VAR Network generates thousands of telecom equipment leads each month for system integrators and VARs who are
enrolled in VARSearch(tm). These leads are generated from in-house web sites such as VARNetwork.com as well as by
affiliate-driven private labeled VARSearch(tm) XML plug-ins. Unlike other lead generation companies, VARs in VAR Network do
not pay for leads - they pay commissions only on closed sales. Likewise, each and every lead that comes in to VARSearch(tm)
is reviewed by VAR Network quality control employees before being delivered to its intended recipients, significantly
reducing the number of junk leads and tire kickers that come into the system.
In December 2006 alone, VARSearch(tm) delivered over 800 unique leads to its network of partners. VARs are rated by
VARSearch(tm) based upon such factors as geographic proximity to the customer, previous customer and agent feedback, and
VAR's level of participation with telarus' core telecommunication services business.
"The growth that we've seen in the VAR program over the past 90 days has been incredible" added Patrick Oborn, CIO of
Telarus, Inc. "By putting our search engine marketing muscle into driving telecom and network equipment leads, we are
attracting new partners by the hundreds. These leads create a great opportunity for us to endear ourselves to VARs and to
partner with them on telecommunications services, which is our core business. Over time we expect that we will foster very
close-knit relationships with our VAR partners by making them a lot of money selling products which are core to their
business."
"This program has come a long way" added Adam Edwards, President and CEO of Telarus. "We reached 1,000 VARs faster than
anticipated due to the tremendous recruiting efforts put forth by our agents. In 2007 we plan to
continue to invest heavily in our VAR program so that we can reach our goal of 10,000 VARSearch(tm) profiles by the end of
the year. With our team of employees and agents working side-by-side, I have no doubt that we can achieve that lofty
goal."
If you are interested in becoming a Telarus agent, please contact Justin Chugg at (877) 346-3232 for more information.
About Telarus
Telarus, Inc., a value added distributor that holds contracts with the world's leading commercial telecommunication carriers, makes it easier and more profitable for solution providers, VARs, and MSPs to sell and source voice and data WAN solutions. Our patented GeoQuote platform combines real-time carrier pricing with advanced research features and branded proposals. Telarus' experienced Sales staff is strategically focused on enterprise WAN and high-capacity bandwidth solutions, making it easier to find the best offer, every time. For its part, Telarus has been named the top Master Agent by the members of the Telecom Association in each of the past three years, the first and only company in the carrier channel to accomplish this feat. Whether you are a top producer or a voice-and-data expert just starting out on your own, there is a place for you in the Telarus community. For more information on the Telarus partner program, please visit www.telarus.com or call the new partner hotline at 877-346-3232.
