"Unlike most telecom agents or carriers who promise leads to VARs, this achievement will send a message to VARs everywhere that Telarus has the ability to be a true partner."

Adam Edwards
President

Telarus Inc.


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Channel News Update - Telarus in the News


Telarus VAR Network Surpasses $1M in Telecom Equipment Sales

The Telarus VAR Network program reaches new heights of success

Published: October 3, 2007

Telarus VAR Network logo

VARnetwork.com, owned and operated by Telarus, Inc., generates equipment leads for all of the most popular telecom equipment manufacturers. As a VAR sends more telecom business to Telarus, that VAR is rewarded with warm leads which match up to the product
VARnetwork.com, owned and operated by Telarus, Inc., generates equipment leads for all of the most popular telecom equipment manufacturers. As a VAR sends more telecom business to Telarus, that VAR is rewarded with warm leads which match up to the product

DRAPER, Utah - October 3, 2007 - Telarus, Inc., premier telecom master agent and patent holder of real-time carrier quotes, today announced it had surpassed $1M in telecom equipment and repair sales through its VAR Network. Since 2006 Telarus has been partnering with telecom equipment partners and network integrators who receive leads from www.varnetwork.com as well as Telarus' network of agents. Using an automated customer feedback and auditing system, Telarus learns of sales that have occurred.

"$1M in equipment sales is a huge milestone for our VAR program," commented Adam Edwards, president of Telarus. "Helping our VAR partners grow their core business is the primary goal of this program. Unlike most telecom agents or carriers who promise leads to VARs, this achievement will send a message to VARs everywhere that Telarus has the ability to be a true partner."

VARs who join the Telarus VAR Program on VARpartner.com can qualify to receive more leads based upon an algorithm called "VARSearch 3.0". Some of the factors VARSearch takes into consideration are:

  1. Prior customer feedback
  2. Prior agent feedback
  3. Geographic proximity to the customer (if applicable)
  4. Product certifications
  5. Voice and Data sales volume sent to Telarus in the past 90 days
Using these and other factors, VARSearch automatically assigns incoming leads to VARs who then receive an email notification that a new lead is waiting for the in their Telarus VAR Back Office.

"This is a truly exciting time in the history of our VAR program", added Robert Butler, director of the Telarus VAR program. "As we watch the equipment sales tally grow, our VAR partners engage with us on a professional and personal level. Sending them business helps us build long lasting relationships that is unique in this industry. And with the help of VARSearch 3.0 and the increasing number of leads we generate from Google and our agent base, we look forward to reaching the $2M plateau soon."

"We now have VARs just about everywhere who can sell just about everything" added Lance Akins, VP of Sales for Telarus. "But when we receive a lead in an area where we don't have a VAR partner, we go find one. Recruiting is a breeze when your conversation begins with 'I have a lead for you, want to join?' Look for more growth in 2008 both in terms of sales and the number of VARs becoming active in our program."

About VAR Network

VAR Network, found online at www.varnetwork.com, is a system that allows system integrators and interconnects the ability to interact and exchange leads with Telarus, Inc. When partners who belong to the VAR Network use Telarus' telecom contracts to write new broadband and voice business, Telarus returns the favor by sending these partners telecom equipment leads.

If you are interested in becoming a Telarus agent, please contact Justin Chugg at (877) 346-3232 for more information.

About Telarus

Telarus, Inc., a value added distributor that holds contracts with the world's leading commercial telecommunication carriers, makes it easier and more profitable for solution providers, VARs, and MSPs to sell and source voice and data WAN solutions. Our patented GeoQuote platform combines real-time carrier pricing with advanced research features and branded proposals. Telarus' experienced Sales staff is strategically focused on enterprise WAN and high-capacity bandwidth solutions, making it easier to find the best offer, every time. For its part, Telarus has been named the top Master Agent by the members of the Telecom Association in each of the past three years, the first and only company in the carrier channel to accomplish this feat. Whether you are a top producer or a voice-and-data expert just starting out on your own, there is a place for you in the Telarus community. For more information on the Telarus partner program, please visit www.telarus.com or call the new partner hotline at 877-346-3232.



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