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"Words can't describe how happy I am to see the release CustomerConnect. It's been in my brain for so long I almost had to start charging it rent! Our IT department has done a terrific job taking the idea from concept to reality, to the benefit of all of our agent partners. We look forward to refining the tool and improving it to be even more valuable that it is today."
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Patrick Oborn
VP of Marketing
Telarus, Inc.
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Channel News Update - Telarus in the News
Telarus Releases CustomerConnect
Technology paves the way for Telarus agents to stay in contact with their customers and strategically mine their lead lists for specific carrier sales opportunities
Published: March 12, 2011
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| Screenshot of the email editor used to author newsletters and targeted marketing messages using CustomerConnect |
Draper UT, March 12, 2011 - Telarus, Inc., premier telecom master agent and patent holder of real-time carrier quotes, today announced the release of CustomerConnect, the industry's first marketing research tool that enables its agents to stay in contact with their customers and strategically mine their lead lists for sales opportunities within specific carrier footprints.
"We are excited about the launch of CustomerConnect," commented Adam Edwards, president of Telarus. "Many of our agents have thousands of leads locked up in their Telarus Back Office CRM with no means of exporting the data into a contact system. CustomerConnect will give them the ability to find the contacts they are looking for and to queue up a custom-labeled email in two simple steps. The value of CustomerConnect to an agent's ability to generate leads from their old prospect list and to maintain consistent contact with their actual customers is enormous."
CustomerConnect is comprised of two modules: 1) Contact list creation, and 2) Email distribution. The list creation process allows a Telarus agent to generate a recipient list based on any of the following criteria:
- Customer status (Active customer vs. Prospect)
- General geography
- Carrier footprint (powered by GeoScan 2.0)
- Customer renewal window (90 days, etc.)
- Lead source type (web, VAR referral, etc.)
- Individual lead source (partner-specific)
Once the agent generates the distribution list they can then use the online HTML editor to type a custom message for instant email distribution, making the entire process simple and easy-to-understand.
"The idea of CustomerConnect has been on the Telarus 'whiteboard' for the past few years," added Patrick Oborn, VP of Marketing for Telarus. "Over the past eight years we've gathered over 500,000 records of businesses looking on the internet to buy commercial broadband services. Now our agents will have a chance to retouch those customers with specific offers that are sure to make their phones ring with interested buyers."
The 'carrier intelligence' of CustomerConnects' vendor filter comes from GeoScan 2.0, a proprietary technology that knows - to a CLLI level - where each of Telarus' 30 carriers can offer service. GeoScan 2.0 also utilizes Telarus' patented quoting technology - GeoQuote - to comb through all new real-time quotes looking for new markets serviced by each carrier in an effort to maintain the accuracy of the system. This feature of CustomerConnect allows users to target prospects with specially discounted rates and offers that are not generally available in all areas.
"The goal of Telarus is not to be the 'same old, same old' for agents," commented Lance Akins, VP of Sales - East. "Our goal is to help our agents make more money by virtue of their relationship with Telarus, and CustomerConnect accomplishes this in spades. Any agent with a decent-size prospect list will find instant value in CustomerConnect, a web-based system that both mines data and queues up the message to go out to those recipients. We can't wait to see the results."
CustomerConnect will be a free resource to all Telarus who have reached a Gold or Platinum status. Agents who have yet to reach those production levels will be able to purchase user licenses for a nominal monthly fee.
For more information about how you can grow your business using CustomerConnect, please contact Justin Chugg, Business Development Manager for Telarus, at (877) 346-3232.
About Telarus
Telarus, Inc., a value added distributor that holds contracts with the world's leading commercial telecommunication carriers, makes it easier and more profitable for solution providers, VARs, and MSPs to sell and source voice and data WAN solutions. Our patented GeoQuote platform combines real-time carrier pricing with advanced research features and branded proposals. Telarus' experienced Sales staff is strategically focused on enterprise WAN and high-capacity bandwidth solutions, making it easier to find the best offer, every time. For its part, Telarus has been named the top Master Agent by the members of the Telecom Association in each of the past three years, the first and only company in the carrier channel to accomplish this feat. Whether you are a top producer or a voice-and-data expert just starting out on your own, there is a place for you in the Telarus community. For more information on the Telarus partner program, please visit www.telarus.com or call the new partner hotline at 877-346-3232.
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