DRAPER, UTAH - October 13, 2006 - Telarus, Inc., premier telecom master agent and patent holder of real-time carrier quotes, today announced the latest addition to its portfolio of web properties
whose core focus is promoting the Telarus VAR Program: VAR Partner.com. Found online at www.varpartner.com, VAR Partner's
core focus is the recruitment of new VARs to participate in VARSearch(tm). VAR Partner.com comes with all of the affiliate
tracking capabilities of all of the Telarus web properties.
"We are excited to release VAR Partner.com to our agents" commented Adam Edwards, President and CEO of Telarus, Inc. "One
of our major initiatives in 2006 has been the construction and roll out of our VAR Program. VARSearch(tm) is now delivering
telecom equipment leads to our network of VAR Partners on a consistent basis, which is generating excitement in the agent
and VAR communities. Bringing in more VARs will continue to help us improve the quality and quantity of future equipment
leads as more qualified buyers will be matched up with the appropriate VARs in their local area."
VARPartner.com will work in tandem with VARNetwork.com, with VARPartner focusing on VAR recruiting and VARNetwork
focusing on the generation and delivery of telecom equipment leads to the VARs currently subscribed in the Telarus VAR
Program.
"As we continue to build software that encourages close working relationships with VARs, we remain attentive to the
suggestions and ideas of our agents" added Patrick Oborn, CIO of Telarus, Inc. "The VARPartner.com concept was born from a
Telarus sales agent suggesting we create a site to which they could refer their VAR prospects - one that explained in
plain English the advantages and benefits of our program. As with all of our sites, this is the first incarnation. Expect
the site to evolve as we receive more feedback from our users. What you see now, both in terms of web marketing traction and
web content, is just the beginning."
The Telarus VAR program generates equipment leads for VARs who are enrolled in VARSearch(tm). These leads are generated
from affiliate-driven web sites such as VARNetwork.com as well as private labeled VARSearch(tm) XML plug-ins. In
September 2006, the first full month of operation, VARSearch delivered over 90 unique leads to its network of VARs. Included
in these leads were requests for PBX systems, telephone handsets, wiring jobs, high-end computer networking equipment,
software support, VoIP equipment and deployment, and more. VARs are rated by VARSearch(tm) based upon geographic proximity
to the customer, previous customer feedback, agent feedback, and VAR's level of participation with Telarus' core
telecommunication services business.
Greg Ottensmeyer, president of TelephoNET Corp., had the following to say about the VAR Network program: "Telarus is the
quintessential telecom lead generator and we're excited to see this bright group of marketeers do the same for the VAR industry.
As a VAR Partner we've been able to grow our sales and expand our resources."
"Looking forward, we see great things on the horizon for our VAR Program" continued Edwards. "It is our hope that the
relationships we build with VARs will allow us to become the preeminent telecom master agent in the country, and at the same
time build the clientele of our VAR partners using our affiliate's marketing muscle. Everybody wins in our system."
If you are interested in becoming a Telarus agent, please contact Justin Chugg at (877) 346-3232 for more information.
About Telarus
Telarus, Inc., a value added distributor that holds contracts with the world's leading commercial telecommunication carriers, makes it easier and more profitable for solution providers, VARs, and MSPs to sell and source voice and data WAN solutions. Our patented GeoQuote platform combines real-time carrier pricing with advanced research features and branded proposals. Telarus' experienced Sales staff is strategically focused on enterprise WAN and high-capacity bandwidth solutions, making it easier to find the best offer, every time. For its part, Telarus has been named the top Master Agent by the members of the Telecom Association in each of the past three years, the first and only company in the carrier channel to accomplish this feat. Whether you are a top producer or a voice-and-data expert just starting out on your own, there is a place for you in the Telarus community. For more information on the Telarus partner program, please visit www.telarus.com or call the new partner hotline at 877-346-3232.
