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Flexible Products, Lower Prices

Tuesday April 21,2009, 07:54 am ET


LITTLE INDIAN, Illinois, Apr. 21 /Aaron Bashorun/ -- Business broadband, its price, and who can afford it, are changing. Every day an increasing number of business are finding the new broadband services made available to them by the "new" telecommunications companies that are emerging from the latest round of mergers and acquisitions. Overlapping networks are being consolidated into bigger and leaner footprints, lowering the cost of dynamic integrated digital signal 1 (DS1) service to the price range of about five regular phone lines. Small to medium size business can now afford services once reserved for the Fortune 1000 companies.

Prior to the advent of the "all digital" integrated T-1 in 2005, customers only had one choice when it came to dedicated service: analog trunks (24 line bundles). Not only where analog trunks expensive - the average cost ranging from $800 to $1500 per month depending on the user's geographic proximity to the LECs point of presence - they could not re-allocate unused voice channels to carry data. Digital trunks, on the other hand, can reclaim voice lines not in use and put them to work carrying high-speed data packets. That means users enjoy the full 1.5 Mbps of broadband when they are not on the phone.

One might think that, given the cost - benefit analysis of the integrated T1 value proposition, more businesses would be changing over to the new platform. However, the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications Research Institute, thinks that "phone companies have a problem with trust amongst their user base. For many years, customers have dealt with increasing rates, long hold times, and frustration in general. Now, it appears, the ice is finally starting to melt and customers are opening themselves up to new technology.

The golden age of telecommunications may be upon us, based upon our research and recent uptick in customer satisfaction. Although the industry has years of bad blood to overcome, recent innovations such as the dynamically configuring T1 line are proof that progress is indeed being made.As the competitive local exchange carriers continue to compete by introducing new and exciting products at prices most small businesses can afford, they are coming up against increasing resistance from the RBOCs who are forces to lease their own copper lines to these CLECs at reduced rates. This reality has the CLECs rushing to deploy their own networks and fiber routes, but the FCC may ultimately relax the mandate - leaving all of us wondering how long the party is going to last.



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