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Flexible Products, Lower Prices

Saturday January 30,2010, 08:52 am ET


IVESDALE, Illinois, Jan. 30 /Kim Mankaryous/ -- Is there a resurgence in the popularity of telecommunications providers that compares with the late 1990's? The answer may surprise you. Since the crash of the Internet bubble, struggling telecoms have seen Darwin in action as many companies were forced with the choice of bankruptcy or forced consolidation. However, some companies chose the road less traveled: innovation. By offering customers more for less, many small to medium size business customers are finding that they can upgrade to integrated T1 service for the same cost of five regular phone lines.

The same basic economic model described in the book "Blue Ocean Strategies" is now being applied to telecommunication services being offered to small businesses across the country: more value for less money. According to many industry watch dogs, hundreds of thousands of business will dump their POTs lines in favor of dynamic integrated T1 service within the next 12 to 24 months, saving money in the process. With the introduction of sub-$475 dynamic integrated T-service, customers are now able to receive up to 1.5 MBPS of high-speed Internet with 24 digital phone lines all on one line, for less than what they pay now for 5 regular phone lines" Stallions continued.

The Integrated T1 line has two general flavors; analog and, of course, digital. The term "trunk" is synonymous with an integrated T1 line, representing 24 bundled DS0 (regular 64KB) channels. Digital trunks form the basis technology for dynamic integrated lines, which are capable of transporting digitized versions of voice traffic in addition to regular data packets. This ability of digital trunks to function in the data realm allows it the ability to dynamically allocate traffic according to the application, allowing priority for voice traffic and "re-claiming" that bandwidth for data transfer when the phone call is completed. This ensures that none of the capacity of the T1 line is ever wasted.

Once a forgotten segment of the business telecommunication landscape, small to medium size businesses are finally being serviced with products (like the dynamic integrated T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM services down the collective throats of SMB's at prices that resemble a mortgage rather than a telephone service.But how much longer will we continue to see improved technology, services, and prices? It's all in the hands of the Federal Communications Commission, as they have the power to sqwash the CLECs by proxy. No wonder AT&T and Verizon are the two biggest lobbying powers in Washington. It makes you wonder what kind of services they would be able to offer had they plowed that money into R&D instead of politics.



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