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Level3

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One Communications

AT&T

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Integrated T1 Progress Report

Saturday May 16,2009, 09:02 am ET


COELLO, Illinois, May. 16 /Jeff Johnson/ -- The way business connect to the digital universe is changing. More and more enterprises are discovering the new broadband options made available to them through a series of cost cutting measures by telecommunication providers. With the recent rush to consolidate, more and more features are being crammed into the current service offerings, which continue to fall in price bringing products like integrated T1 service into the price range of the vast majority of small to medium-size businesses.

The Illinois area is one place in particular where the analog to digital revolution is gaining traction. One business owner we interviewed about his recent decision to become a digital convert, Peter Anderson, explained that "my biggest hindrance was my ignorance. Had I known that there was a solution that would allow me to increase the number of voice lines, get a full T1 (1.5 MB) of high-speed Internet, all for less than I was paying for my POTS/DSL configuration, I would have made the move a long time ago." Many others like Mr. Anderson are coming to the same conclusion.

Adoption of new technologies take time, and dynamic integrated T1 service is no different. Since the telephone service is regarded more as a utility than anything, business pay very little attention to changes in the industry. Significant price reductions and incentive packages need to be placed on their doorstep by proactive consultants and telecom salespeople in order to grab their attention. However, once the new technology begins becoming commonplace in the industry, momentum builds and soon the new products become standard. Businesses soon see themselves at a disadvantage to their piers if they don't adapt and keep up.

CLECs are continuing to find new and loyal customers in the small business space, but for how long will this trend continue? Will the RBOCs ever be able to give them a fight on a level playing field? Only the FCC knows that answer to that question - all we can do is be thankful for the past 12 years of progress and hope we never return to the pre-1996 era of Telecommunications.Evolution has lead to a better, cheaper alternative to TDM services that the Bells were peddling for decades in a vacuum of competition. Now the industry, lead by the innovation and great business practices of the CLECs, seems to have turned a corner - leaving the incumbents playing catchup. Obviously, the main benefactor of all of this competition is the small to medium size business - a segment of the market that was taken for granted until today.



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