What is Colocation?

To keep your Business Data secure, a large majority of companies everywhere are putting their servers and networking equipment into a data center.   This service is used for disaster recovery and redundancy primarily.  You don’t have to purchase multiple circuits from diverse carriers. This saves you the trouble and cost of having several outlets/paths going out of your building, trained personal, and all the software. so the benefits are substantial. A great feature is the readily available bandwidth, so you can turn up servers for a traffic spurts, and then turn it back down afterwards, all without much hassle.

Colocation data center

Why Sell Colocation and Who Needs It?

Most likely your first barrier to overcome will be those the industry refers to as server-huggers. Server-huggers are those who want to be able to run down the hall and be able to hug their server equipment and make sure its all ok at any given moment. This is completely understandable, but this is easy to overcome when you address their undeniable pain-points.

There is a lot of pain associated with managing servers on premise. Costs for IT infrastructure and management costs are very steep so being able to alleviate that pain is a big selling point. Part of the worry of hosting your own equipment in your closet includes risk of disasters like outages or natural disasters.  Putting valuable assets in a remote location far from the workplace is not only smart, but it allows for business continuity. Protecting data comes at great cost and isn't usually realized until there is a breach.  Most data centers offer several layers of security and protection often including biometric and cardkey access requirements, cage locks, and robust camera surveillance. Those are just a few of the real risks that can be remedied by colocation.  Leveraging those selling points will prove profitable with the right customers.

There is a lot of revenue potential in the data services space whether it be colocation, cloud, or network. Frankly, it is revenue that is easier to win and has a shorter sales cycle than the traditional telco network revenue. Becoming a cloud broker is the big secret in today's telecom reselling world. As you come across colocation needs, you are undoubtedly going to those customers that have cloud needs. Being able to open the door to selling cloud needs is not only opportune, but helpful to the customer.  After helping a customer migrate their equipment into a data center, you could easily ask how they plan on using that equipment and if there are any cloud needs. Be that cloud broker and offer all those types of solutions like hosting a website, storage applications or database administration outsourcing.  Some providers that are driven more towards cloud solutions include:


Benefits of Colocation

Data center benefits include:

  • Power Cooling: Servers have to stay cool and longevity depends upon the condition of the room where they operate. Data centers also have negotiated power rates with public utilities costing sometimes 50 percent less than the national average.
  • Redundant Electricity Solutions: High-density power and backup power make sure your server is being fed constant and uninterrupted power.
  • Multiple carrier environments: Many data centers are carrier agnostic which might be a big selling point.
  • Reliability and Uptime
  • Affordable Bandwidth: Data centers typically have unique volume pricing without having to negotiate a variety of contracts and service agreements. Everyone can benefit from a large scalable IP network that is cost-effective.
  • Managed Colocation and Local Support: This varies by need, but what that means is when you need some support to co-manage your equipment, that data center has experts available.  You can call upon those local pro serviceman to hear your problem, whether it be patches, updates, responding to outages, price it for you, and take care of it for you.  
  • Robust Protection and Security: Enjoy multiple layers of various types of security clearance requirements that stand between your equipment and ill-intended people.
  • Business Continuity: Having your equipment in a different city and state is a smart choice in case of a natural disaster or outage around your primary place of business.


Colocation vs. Cloud 

An alternative to that would also be cloud solutions where the equipment is provided by someone else as a capacity or service. In this case, you don't have to deal with keeping operating systems patched, buying and fixing equipment, repairing hard drives and replacing power supplies. All of those types of things are abstracted. While this sounds like a no-brainer solution, a lot of customers environments are not that simple. There might be regulatory requirements or other stipulations that would prevent you from being able to put all of your applications in a cloud environment.


Telarus has a Data Center Tool Available to Partners

Partners can input an address into the Telarus Data Center Finder Tool and see what data centers are available including Telarus contracted providers as well as that that are not, so a full picture is provided in this search tool. The tools is also available now on the new Telarus app along with fiber maps and more!


Things to Consider in a Supplier

  • Geographic Diversity: If used for Disaster Recovery, you want redundancy set up at a distant location, but not so far that its hard to get to.
  • Remote hands available?  That way your trained personnel doesn't have to fly/drive out just to reboot.
  • Security levels:  You might need to meet certain levels of requirements if your the IRS for example.
  • Make sure they have the cooling and power availability to support your needs.


Colocation Suppliers

CenturyLink is the third largest telecommunications company in the United States. The company provides broadband, voice and wireless services to businesses across the country. In addition, the compan...
inContact helps call centers around the globe create profitable customer experiences through its powerful portfolio of cloud-based call center call routing, self service and agent optimization solutio...
Time Warner Cable has an established national presence in 31 metro markets across the country. Their business services include high speed Internet access, reliable voice solutions, and fiber Ethernet ...
XO is a facilities-based CLEC that operates a nationwide multi-10 Gigabit Tier 1 network and owns significant fiber optic network assets, including an 18,000 route-mile inter-city network and more tha...
Zayo provides lit and dark fiber bandwidth infrastructure solutions and carrier-neutral colocation. Our bandwidth infrastructure solutions are provided over our regional and metro fiber networks in ma...
Green House Data provides custom cloud hosting, colocation, disaster recovery, and managed IT services from seven data center campuses across the United States. Companies of all industries and sizes, ...
EarthLink Business is a facilities-based telecommunications provider with more than 28,000 fiber miles. EarthLink Business specializes in a wide variety of products, including MPLS, Ethernet, Wireles...
Level 3 Communications is an international communications company headquartered in Broomfield, Colorado. The company operates one of the world's largest communications and Internet backbones over an I...
Electric Lightwave is one of the largest facilities-based providers of communication and networking services in the western United States. We connect businesses of all sizes with advanced technology s...
Lightower Fiber Networks is the premier provider of all-fiber, high-performance networking solutions, delivered over our own network, enabling award-winning customer support and service reliability. L...
RapidScale is an industry leader in Cloud Computing Solutions. If your business is looking to upgrade or refresh hardware, get a data backup plan cut down on CapEx, or are looking to convert to BYOD,...
Your east coast solution for quality internet, voice, data, and cloud services. Aggressive pricing on bandwidth and build confirmations within 24 hours.
New Cloud Networks, an exclusive Telarus supplier, focuses on custom Cloud solutions for small to medium sized businesses. New Cloud Networks core area of expertise is remote storage, disaster recov...
MegaPath is a facilities based carrier that offers a wide selection of broadband connectivity, specializing in multi-location networks, MPLS, Virtual Private Networks (VPN), Voice over IP (VoIP), Voic...
Windstream Communications is a facilities-based CLEC (and ILEC) that delivers advanced network communications, including cloud computing and managed services, to businesses nationwide. The company als...
USA Digital Communications specializes in voice and data for high volume termination, toll free, conferencing and FoIP clients. USAD voice solutions include TDM and VoIP Termination, Toll Free, Local ...
NTT is the world’s largest telecommunications and information communication technology service provider in the world by revenue with private & IP network services that span over 196 countries connecti...
Suddenlink offers competitively priced business phone packages to enterprise-level connectivity, cable's advanced digital networks represent a welcome choice in business telecommunications. And becaus...
Shaw Communications Inc. is a diversified communications and media company, serving 3.3 million customers through a reliable and extensive Fiber and Coax network and is one of Canada’s Top 100 employe...
Cologix provides secure and scalable data center colocation and interconnectivity. Their local service helps make the transition to a local colocation center easy, safe and affordable. You will alway...
China Telecom Americas is the largest international subsidiary of China Telecom Corporation based in Herndon, VA. The company is advancing transpacific enterprise connectivity through a suite of turn...
Cogent Communications is a multinational, Tier 1 facilities-based ISP, consistently ranked as one of the top five Internet backbone networks in the world. Cogent specializes in providing businesses wi...
CoreSite delivers secure and reliable data center solutions across eight key North American markets. More than 800 of the world’s leading enterprises, carriers and mobile operators, content and cloud...
Fusion delivers a comprehensive suite of innovative, yet proven cloud solutions to businesses of all sizes. Their advanced, high availability service platform enables the integration of leading edge s...
A privately held Utah corporation, C7 Data Centers is the largest colocation provider in the State of Utah. C7 builds and operates state of the art multi-tenant, carrier neutral, high-density data cen...
MultiTek Global LLC operates as a professional services organization focused on the assessment, preparation, execution and management of customer data center relocations and migrations, and related da...
Rackspace offers highly specialized expertise and best-in-class service across the world's leading infrastructure technologies, databases, and applications.
365 Data Centers colocation services connect carriers, content publishers, cloud providers, and your customers at the edge in a media-rich world. Its financial partners include Housatonic Partners and...
Backed by over 25 years of combined experience in the telecommunications industry, Hudson Fiber Network’s (HFN) team of bandwidth architects are dedicated to helping find the customized solutions that...
Telx is your strategic partner for global interconnectivity solutions. Their strategically located, network-neutral interconnection and colocation facilities provide cost-effective, reliable and secur...
Peak 10 provides IT infrastructure solutions that ensure the 24/7/365 availability and security of our customers' critical data and applications. Customer-centric and cost-competitive, Peak 10 IT infr...
ViaWest is a leading colocation, managed services, and cloud provider in North America. They enable businesses to leverage both their existing IT infrastructure and emerging cloud resources to deliver...
QTS offers a complete, unique 3C data center product platform featuring Custom Data Center (C1), Colocation (C2) and Cloud and Managed Services (C3).

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