What is Colocation?
To keep your Business Data secure, a large majority of companies everywhere are putting their servers and networking equipment into a data center. This service is used for disaster recovery and redundancy primarily. You don’t have to purchase multiple circuits from diverse carriers. This saves you the trouble and cost of having several outlets/paths going out of your building, trained personal, and all the software. so the benefits are substantial. A great feature is the readily available bandwidth, so you can turn up servers for a traffic spurts, and then turn it back down afterwards, all without much hassle.
Why Sell Colocation and Who Needs It?
Most likely your first barrier to overcome will be those the industry refers to as server-huggers. Server-huggers are those who want to be able to run down the hall and be able to hug their server equipment and make sure its all ok at any given moment. This is completely understandable, but this is easy to overcome when you address their undeniable pain-points.
There is a lot of pain associated with managing servers on premise. Costs for IT infrastructure and management costs are very steep so being able to alleviate that pain is a big selling point. Part of the worry of hosting your own equipment in your closet includes risk of disasters like outages or natural disasters. Putting valuable assets in a remote location far from the workplace is not only smart, but it allows for business continuity. Protecting data comes at great cost and isn't usually realized until there is a breach. Most data centers offer several layers of security and protection often including biometric and cardkey access requirements, cage locks, and robust camera surveillance. Those are just a few of the real risks that can be remedied by colocation. Leveraging those selling points will prove profitable with the right customers.
There is a lot of revenue potential in the data services space whether it be colocation, cloud, or network. Frankly, it is revenue that is easier to win and has a shorter sales cycle than the traditional telco network revenue. Becoming a cloud broker is the big secret in today's telecom reselling world. As you come across colocation needs, you are undoubtedly going to those customers that have cloud needs. Being able to open the door to selling cloud needs is not only opportune, but helpful to the customer. After helping a customer migrate their equipment into a data center, you could easily ask how they plan on using that equipment and if there are any cloud needs. Be that cloud broker and offer all those types of solutions like hosting a website, storage applications or database administration outsourcing. Some providers that are driven more towards cloud solutions include:
Benefits of Colocation
Data center benefits include:
- Power Cooling: Servers have to stay cool and longevity depends upon the condition of the room where they operate. Data centers also have negotiated power rates with public utilities costing sometimes 50 percent less than the national average.
- Redundant Electricity Solutions: High-density power and backup power make sure your server is being fed constant and uninterrupted power.
- Multiple carrier environments: Many data centers are carrier agnostic which might be a big selling point.
- Reliability and Uptime
- Affordable Bandwidth: Data centers typically have unique volume pricing without having to negotiate a variety of contracts and service agreements. Everyone can benefit from a large scalable IP network that is cost-effective.
- Managed Colocation and Local Support: This varies by need, but what that means is when you need some support to co-manage your equipment, that data center has experts available. You can call upon those local pro serviceman to hear your problem, whether it be patches, updates, responding to outages, price it for you, and take care of it for you.
- Robust Protection and Security: Enjoy multiple layers of various types of security clearance requirements that stand between your equipment and ill-intended people.
- Business Continuity: Having your equipment in a different city and state is a smart choice in case of a natural disaster or outage around your primary place of business.
Colocation vs. Cloud
An alternative to that would also be cloud solutions where the equipment is provided by someone else as a capacity or service. In this case, you don't have to deal with keeping operating systems patched, buying and fixing equipment, repairing hard drives and replacing power supplies. All of those types of things are abstracted. While this sounds like a no-brainer solution, a lot of customers environments are not that simple. There might be regulatory requirements or other stipulations that would prevent you from being able to put all of your applications in a cloud environment.
Telarus has a Data Center Tool Available to Partners
Partners can input an address into the Telarus Data Center Finder Tool and see what data centers are available including Telarus contracted providers as well as that that are not, so a full picture is provided in this search tool. The tools is also available now on the new Telarus app along with fiber maps and more!
Things to Consider in a Supplier
- Geographic Diversity: If used for Disaster Recovery, you want redundancy set up at a distant location, but not so far that its hard to get to.
- Remote hands available? That way your trained personnel doesn't have to fly/drive out just to reboot.
- Security levels: You might need to meet certain levels of requirements if your the IRS for example.
- Make sure they have the cooling and power availability to support your needs.