What We Do
Telarus, Inc. is a master agent that holds contracts with many of the world's leading commercial
telecommunication carriers. Telarus consolidates the sales volume of hundreds of independent agents
and makes the lives of both the carriers and the agents easier. Telarus is consistently a top producer
for our carriers because we use technology to eliminate unnecessary manual labor from the sales process.
By creating software that allows our agents to find what they are looking for in seconds, as opposed
to days and weeks, Telarus attracts the best and brightest independent agents. Use of Telarus'
software is included at no charge for agents who write their business through Telarus' carrier contracts.
A Humble Beginning
Telarus, Inc. was founded in May 2002 in Huntington Beach, California by Adam Edwards and Patrick Oborn.
From the beginning, the focus of our company was to service commercial telecommunications clients faster,
better, and more efficiently than anyone else. Not having any financial backing to speak of, Adam and
Patrick set out to build their company on their own with only a belief in themselves and a hope that
their savings accounts wouldn't run dry before operational income could pay the bills. To keep bills
low, Adam and Patrick operated out of a small apartment in hopes of one day moving into a "real" office.
Both Adam and Patrick enjoy surfing, which they did regularly at Huntington Beach and San Clemente.
During their surf sessions they would discuss the nascent businesses needs and challenges of Telarus.
They wanted to build a world-class master agency, but without outside financing or carriers referring
new agents to them - combined with the entry-level commissions they were earning, they needed a
new and unique approach. They decided to begin building the business simply, making sales on
their own and re-investing the commissions they earned back into the company.
Patrick generated leads using his web and search engine marketing skills, Adam followed up on each lead,
contacted the T1 providers for pricing, and complied each quote by hand, one at a time.
Something Has to Give
It didn't take long before Adam and Patrick became bogged down with the slow and cumbersome
process of gathering information for prospective customers. From his experience as the web master
of Cognigen, Patrick recognized the potential of an automated sales process and he became
convinced that he and Adam could do the same for commercial telecom pricing research.
Adam has always preached the importance of people focusing on what they are good at, which
lead to a revolutionary new business model. Armed with quote automation, Telarus could put
together an agent program that would allow agents of different skill sets to participate
in the commercial sales process. Adam and Patrick came up with the idea for "Lead
Generator" agents who could specialize in Internet and offline marketing, "Product
Specialists" who could focus on following up on the leads created by the Lead Generators,
and GeoQuote, the world's first real-time T1 pricing software.
A New Model is Born
By dividing up the sales process into 1) Marketing and 2) Follow-up/Consulting, along with
software that allowed this process to take place - Telarus was able to create a system
which could "sift" through hundreds of new leads a day without burdening agents
with the task of researching and generating proposals for clients. Lead Generators attract
new visitors to their sites using the world's first and only real-time quote tool, and the
Product Specialists receive the lead on the back end, after the prospect has seen pricing.
Often times customers will remove themselves from the system after learning that a T1 line
is $350 - $1000/month, a price many businesses can't afford to pay. This saves countless
hours of productivity and allows Product Specialists, all who are paid solely on a
commission basis, to focus their time on customers who qualify and are ready to purchase service.
Telarus Grows Up
After three years of operations in California, Telarus moved to Draper, Utah in 2004.
Once here, many new employees were hired to help maintain the complex technology that
powers GeoQuote and the agent back offices, as well as agent sales support personnel
that assist Product Specialists in their day to day sales activities. With these new
employees, Telarus has been able to proactively find and recruit many top Master Agents,
individual consultants, network integrators, and VARs into the "family".
In 2006 Telarus agents turned in over $1,600,000 in new carrier contracts.
2013 has already exceeded expectations as we have added more sophisticated
agents, VARs, and telecom professionals who serve as employees of the company. The VAR
program is beginning to "take root", and MARS (the Master Agent Reporting System)
is likewise attracting new business partners. As we continue to lay the ground work for
many years to come, we look forward to meeting new people and establishing more partnerships.
Just so you can develop a sense for where we've come from and how fast our "family"
atmosphere has propelled our growth, we've chosen to share with you some of our financials.
Hopefully it will not only impress you, but allow you to see the power of "agent-driven"
technology at work!
If you are interested in speaking to us about our Agent Program, please call Justin Chugg,
Telarus New Partner Development Manager, at
(877) 346-3232 for a no-obligation consultation.
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